Freelancer profile translated to English.

Description

360 Communication Consultant (TV/Radio/DOOH, Press) | Marketing, Sponsorship (TF1 and BFM BUSINESS), Branding.

I design and manage high-value 360 communication campaigns across multiple platforms (Radio, TV, Spotify, DOOH Expert, WebAds, Press, Sponsorship) leveraging my personal contacts within various agencies and media groups, notably Spotify, Skyrock, BFM business, TF1, and the Lagardère group, including Europe 1 and Canal +, contacts acquired during my time at Urgence-Media.

I have managed several communication plans for organizations with diverse objectives such as Laser World, LDLC, Project X Paris, Eclipso, Adidas, MN RH Conseil, several business schools, and many others, by synchronizing narrative, targeting.

Through this multi-platform experience, I have developed the ability to quickly activate the right channels, negotiate the best rates, and select the most relevant media according to the objectives of each campaign.

This agility allows me to optimize brand impact and visibility.

I also managed in-house creation, utilizing a multi-media repertoire (TV, radio, digital), from brief to operational implementation, in direct contact with studios, creatives, and media partners in France and internationally.

My approach is operational, narrative, and results-oriented, with the ability to embody the codes of brands like Chanel, Louis Vuitton, Adidas, or narrative universes like Disney, Laser World as Communication Manager.

Communication Strategy, Branding, Activation, Media Plan, TV/Radio/DOOH, Sponsorship, Social Ads (Meta/Instagram/Spotify Ads), SEA/Google Ads, Press Relations, Project Management, Retail/Fashion/Education, Partnerships.

360 communication, narrative activation, brand strategy, multi-format, senior freelance, conversion, benchmark, capsule, LinkedIn, Malt, networks, visibility

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Japanese
Basic
Italian
Conversational

Workplace preferences

Can work on-site

Boulogne-Billancourt (up to 50km), Pontault-Combault (up to 50km), Paris (up to 50km)

Kairos Fire
Communication Consultant
PRESS AND MEDIA
April 2026 - April 2026
Paris, France
At Kairos Fire, a communication agency specializing in immersive experiences and creative solutions, I provide communication and media strategy consulting: I help the agency structure its messaging, showcase its projects, strengthen its brand image, and identify visibility opportunities, particularly by assisting them with TV advertising campaign planning to increase their brand awareness and reach new clients.
Communication Strategy Communication Strategy Consulting 360° Communication Strategy 360° Communication Project Management
Skyrock
Advertising Manager at Skyrock
PRESS AND MEDIA
March 2021 - Today (5 years and 5 months)
Neuilly-sur-Seine, France
As Advertising Manager at Skyrock, I managed the implementation and monitoring of multi-format advertising campaigns, synchronizing storytelling, targeting, and editorial tension in a media environment with strong cultural resonance in the communication world.

Key missions:

• Coordination of radio campaigns in direct liaison with advertisers and agencies
• Modeling of advertising campaigns tailored for lifestyle, tech, and entertainment brands, with a strong narrative requirement
• Performance monitoring and strategic reporting, including visual tension, editorial impact, and conversion indicators
• Commercial negotiation and format calibration, ensuring consistency between brand objectives and on-air constraints
• Interface between internal teams (on-air, technical, sales) to streamline broadcast and ensure the quality of activations
Project Management Communication Advertising Agency Sound Management Creation
Spotify
Advertising Manager
PRESS AND MEDIA
June 2021 - Today (5 years and 2 months)
Boulogne-Billancourt, France
As an independent advertising manager for Spotify, I managed audio and video campaigns on the Spotify Ads network, integrating brand strategy, algorithmic targeting, and creative optimization.

Main missions:

• Design of audio & video advertising campaigns: scriptwriting, format selection (audio ads, video takeover, interstitial display), and adaptation to marketing objectives
• Strategic targeting: audience segmentation based on Spotify's first-party data (listening behavior, geolocation, device, time of day)
• Creative coordination: interface with design, motion, and sound teams to produce immersive spots consistent with brand identity
• Real-time optimization: KPI monitoring (full listens, click-through rates, recall), A/B testing, and message adjustment based on performance
• Client reporting: clear and visual summaries, strategic recommendations for future campaigns
Digital Communication Visual Communication Communication Strategy Advertising Agency