About Zakaria
- Design of advertising funnels (Meta, TikTok, Google, UGC) -> ROAS ≥ 4.
- Product research & Shopify launches (0 → €100k revenue in <90 days).
- Direct-response copywriting & storytelling (scripts, Klaviyo emails, product pages).
- Influencer & partnership management (50+ collabs, CPM halved).
- Brand image optimization (branding, visuals, identity) aided by Generative AI.
- Audit & Growth Road-map (2 days) → 90-day action plan.
- Fractional marketing leadership (3-6 days / month).
- E-commerce “Go-to-market” Pack (product photos creatives, social media, UGC, ads, influencers) over 30 days.
French
Native or bilingual
English
Fluent
Experience
- Global Trading Intelligence (GTI)Digital Marketing & Production ManagerJune 2023 - March 2025 (1 year and 9 months)Paris, FranceComplete audiovisual production of the trading course (11 hours of final content) Design of the visual identity and creation of promotional content (designs, videos) Development of commercial materials and educational resources (webinars, guides) Implementation of technical infrastructure and digital marketing strategy
- WhandersDigital Project ManagerJanuary 2023 - January 2024 (1 year)Paris, France• Management of Volff's marketing, an air and water purifier brand• Coordination of R&D and management of multidisciplinary freelance teams• Automation of key processes to optimize operational efficiency• Increase in average order value and user engagement across various acquisition channels
- Natura LeafDigital Business DeveloperJanuary 2022 - January 2023 (1 year)Saussay, France• Complete orchestration of the digital launch: brand identity, e-commerce, marketing strategy• Significant increase in organic search and online visibility• Implementation of effective Growth Hacking strategies and retargeting campaigns to optimize key KPIs• Management of multi-channel communication (visual, event, digital)
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