About Zakaria
- professional logo
- complete visual identity
- graphic charter
- brand strategy and identity
- company branding
- communication materials
- rebranding
- art direction
- motion design
- advertising and digital visuals
Arabic
Native or bilingual
French
Fluent
English
Fluent
Experience
- VINCA DIGITALGraphic DesignerSOCIAL NETWORKSApril 2025 - Today (1 year and 4 months)Casablanca, MoroccoAs a graphic designer at VINCA DIGITAL, I participated in the creation and development of visual identities for various brands. My role involved designing attractive and coherent visuals for the web and social media, while adhering to the marketing strategies and graphic charter of each client.I collaborated closely with the marketing and communication teams to produce creative materials such as:
- Logos and visual identities
- Advertising banners and social media posts
- Flyers, posters, brochures, and presentations
- Website mockups and UI/UX elements
This position allowed me to strengthen my skills in strategic design, digital content creation, and branding, while actively contributing to the visibility and growth of VINCA DIGITAL's partner brands. - Advanced AgencyGraphic DesignerARTS AND CRAFTSFebruary 2022 - January 2023 (11 months)Agadir, MoroccoAs a freelance graphic designer at an advanced agency, my experience has been dynamic, challenging, and rewarding. The fast-paced and demanding environment offered numerous opportunities to express my creativity and push the boundaries of visual innovation.Collaborating with talented designers, developers, and marketers constantly pushed me to raise my standards and refine my skills. Working in such a diverse team broadened my design perspective and helped me develop a more strategic and multidisciplinary approach.The projects I worked on were varied and cutting-edge, ranging from creating visual identities for startups to designing immersive user experiences for established brands. Thanks to the agency's innovation culture, I was able to explore technologies such as augmented reality, virtual reality, and other interactive elements to create striking and engaging visual experiences.One of the most rewarding aspects of this collaboration is the emphasis placed on research and strategy. Each project begins with an in-depth analysis of the market, target audience, and competitors, ensuring that every creative decision is based on solid data and oriented towards the client's objectives.Finally, the agency fosters a culture of continuous learning, offering training, seminars, and workshops to stay at the forefront of design trends and tools. This approach has allowed me to develop versatile expertise, improve my time management, and strengthen my ability to deliver high-quality creations, even under pressure.
- MBN AgencyGraphic DesignerRETAIL (LARGE RETAILERS)October 2020 - January 2021 (3 months)Agadir, MoroccoAs a freelance graphic designer collaborating with MBN Agency, my experience has been both stimulating and enriching. Working within an agency allowed me to collaborate with a diverse range of clients and participate in various projects, which significantly strengthened my skills and boosted my creativity.One of the main advantages of my collaboration with MBN Agency as a freelancer is the exposure to a wide array of clients from different sectors. This diversity offered me the opportunity to work on various projects such as branding, marketing campaigns, website design, and social media visual creation. Through this experience, I was able to explore different design styles and adapt to various target audiences, thus enriching my portfolio and professional expertise.Collaboration with the MBN Agency team has also been an essential and valuable aspect of my journey. The agency brings together a talented team of project managers, copywriters, and designers, all driven by the same goal: delivering high-quality work. This collaborative environment allowed me to learn from others, exchange ideas, and gain a more comprehensive understanding of the creative process. Together, we consistently achieved excellent results for our clients.Another major advantage of this collaboration is the participation in demanding projects, often with tight deadlines. These challenges allowed me to hone my time management skills and improve my efficiency under pressure. The agency's focus on quality and timely delivery reinforced my ability to meet client expectations while maintaining high design standards.
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Education
- Fine arts, art history and graphic designHoumane ELFETOUAKI2022