Zain Farrukh

• • Designed 50+ static Meta ad creatives/month across 10+ client accounts in food, lifestyle, and consumer verticals, delivering scroll-stopping visuals grounded in direct-response principles.

• • Built conversion-focused layouts with strong visual hooks, offer hierarchy, and CTA prominence, consistently achieving 2–4% CTR on Meta campaigns.

• • Produced iterative creative variations per brief to support A/B testing, systematically combating ad fatigue and extending campaign lifespan across active paid social accounts.

• • Partnered with media buyers to translate performance briefs into platform-native creatives across Meta placements (feed, stories, reels, carousels).

• • Integrated AI tools (Midjourney, Ideogram) into production workflows, increasing iteration output by 3x without sacrificing creative quality.

• • Created Marketing visuals for one of Pakistan's largest FMCG brands, supporting national-scale campaigns across multiple product lines.

• • Designed brand manuals, retail POS assets, and in-store campaign collateral ensuring brand integrity across all touchpoints.

• • Adapted master brand visuals into multiple formats for digital, social, print, and retail channels.

• • Gained enterprise-level exposure to FMCG marketing strategy, campaign execution timelines, and cross departmental creative collaboration at scale.