Freelancer profile translated to English.

Description

SEO Consultant, Websites & Local SEO

Your website isn't generating enough leads?

Are you struggling to appear on Google when your prospects search for your products or services?

Do you want to increase your online visibility but don't know which actions to prioritize?

I help entrepreneurs, artisans, shopkeepers, liberal professions, and SME managers attract more customers through natural referencing (SEO), local SEO, and high-performing websites.

For over 20 years, I've been supporting businesses in their digital development with a pragmatic approach: implementing concrete actions that improve visibility, generate qualified traffic, and encourage contact.

Natural Referencing (SEO)

Technical and semantic SEO audit
Strategic keyword research
Content optimization
SEO tag optimization
Editorial strategy
Local SEO
Google Business Profile optimization
Competitor analysis
Position and performance tracking

Website Creation and Optimization

WordPress showcase website creation
Redesign of existing sites
User experience optimization
Performance and speed improvement
Compliance with SEO best practices
Onboarding support

LinkedIn & Social Media

LinkedIn profile optimization
Professional visibility development
Content creation
Editorial calendar
Community management
Digital communication support

My goal is simple: to help you be found by the right people at the right time and turn your online presence into a real growth lever.

Whether you want to improve your referencing, develop your local visibility, or create a more effective website, I will guide you with solutions tailored to your business and your goals.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km), Lyon (up to 50km), Grenoble (up to 50km), Saint-Étienne (up to 50km), Valence (up to 50km)

Studio Z-F
Web Marketing Specialist
E-COMMERCE
December 2017 - Today (8 years and 7 months)
Nord Isère
Client Context
Support for VSEs, SMEs, and e-retailers looking to increase their online visibility, generate more qualified traffic, and boost their sales through a coherent digital strategy.

Mission Performed
Definition and deployment of tailor-made web marketing strategies: natural referencing (SEO), advertising campaigns (Google Ads, Meta Ads), email marketing, social media engagement, e-commerce site optimization, and digital transformation support.

Expertise and Tools Used
SEO, SEA, Google Ads, Meta Ads, Email Marketing, WordPress, Prestashop, Shopify, Google Analytics, Google Search Console, Community Management, Content Creation, E-commerce, Reporting and Performance Monitoring.

Results Obtained
Increased organic visibility for several e-commerce sites.
Regular generation of qualified traffic through SEO and online advertising.
Improved conversion rates through user journey optimization.
Customer retention and acquisition through effective email marketing strategies.
E-commerce Website Creation SEA SEO Copywriting SEO Content Strategy Wordpress SEO
Shopix
Web Marketing Manager
E-COMMERCE
April 2013 - September 2017 (4 years and 5 months)
Andrézieux-Bouthéon
Client Context
A major player in e-commerce specializing in the remote sale of consumer products, with a large catalog and online revenue growth objectives.

Mission Performed
Management of web marketing actions aimed at increasing traffic, improving commercial performance, and strengthening brand visibility across digital channels.

Expertise and Tools Used
SEO, SEA, Email Marketing, Community Management, E-merchandising, Google Analytics, Google Ads, Graphic Design, Video Editing, Reporting, Competitive Intelligence.

Results Obtained
Optimization of the product catalog to improve natural referencing.
Implementation of email campaigns generating traffic and sales.
Strengthening of the brand's presence on social networks.
Contribution to the continuous improvement of e-commerce performance through data analysis and reporting.
E-commerce Website Creation SEA Webmarketing Strategy Sales: Sense of Commerce, Marketing, and E-commerce
XL Marketing Group
Developer / User Support
PRESS AND MEDIA
December 2008 - March 2013 (4 years and 3 months)
Saint-Étienne, France
Client Context
A group specializing in communication, direct marketing, and publishing, requiring the structuring of its support processes and the management of digital and print projects.

Mission Performed
Creation of the user support service, implementation of a ticketing system, and assistance to teams in using business tools. Participation in the management of multi-channel marketing campaigns.

Expertise and Tools Used
User Support, Help Desk, Ticket Manager, Project Management, Email Marketing, Print & Web Coordination, Needs Analysis, User Training.

Results Obtained
Complete structuring of user support and improvement of service quality.
Reduction in request processing times through the implementation of a ticketing tool.
Successful coordination of national marketing campaigns for major brands.
Improvement of internal processes and communication between teams.
Digital Communication Online Marketing Marketing Strategy Local Marketing Facebook Marketing

Check out Zaïneb's experience

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IUT de Saint-Etienne
Bachelor's Degree in Information Technology and Internet Animation (Work-Study Program)
2003
En atlernance chez couteau-laguiole.com Laguiole Actiforge
Lycée Simone Weil
BTS in Management Information Technology - Application Developer
2001

Check out Zaïneb's education

Zaïneb Finck

SEO Consultant - Wordpress Website - SEA ⭐

About Zaïneb

SEO Consultant, Websites & Local SEO

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