Freelancer profile translated to English.

Description

I help brands and retailers improve customer experience and commercial performance through Visual Merchandising, window dressing, and sales space optimization.

I have over 20 years of experience in retail, working for premium, luxury, and sports brands on consulting projects, audits, team training, brand standard implementation, openings, and commercial space repositioning.

I have collaborated with brands such as Cartier, Salomon, and KTM, developing solutions aimed at improving product presentation, strengthening brand image, and increasing commercial impact at the point of sale.

Languages

English
Fluent

Workplace preferences

Can work on-site

Bilbao (up to 50km), Madrid (up to 50km), Santander (up to 50km), Barcelona (up to 10km)

ZH Zaida de las Heras Visual Merchandising
Senior Visual Merchandising Consultant for Premium and Luxury Retail.
LUXURY GOODS
January 2020 - Today (6 years and 5 months)
Strategic Visual Merchandising and Retail Experience Consulting.
Point of sale audits and commercial space optimization.
Sales team training and coaching.
Brand standard and product presentation implementation.
Openings, repositioning, and commercial performance improvement.
Specialization in premium and luxury brands.
Over 15 years of experience in Visual Merchandising, Retail Experience, and team training for premium, luxury, and specialized retail brands.
Visual Merchandising Retail Experience Retail Consulting Point of Sale Audits Team Training and Coaching
Big Ideas & Salomon
VM Project
RETAIL (SMALL BUSINESS)
January 2018 - January 2020 (2 years)
Bilbao, Spain
Implementation of Visual Merchandising standards at the point of sale.
Audits, team training, and product presentation optimization.
Monitoring of brand image and customer experience.
Area Management & KTM Motorbikes
VM Consultant & Coaching
January 2015 - January 2020 (5 years)
Development of Visual Merchandising strategies for the dealership network.
Sales team training and coaching.
Brand audits and customer experience improvement.