About Zahra
French
Native or bilingual
English
Fluent
Experience
- Mobilize InsuranceProduct Owner SalesforceBANKING AND INSURANCEOctober 2025 - Today (8 months)Noisy-le-Grand, France
- Collect, analyze, and prioritize business needs in collaboration with stakeholders.
- Manage and lead the Salesforce product backlog, from definition to value delivery.
- Write detailed user stories and clear acceptance criteria, in collaboration with technical teams.
- Facilitate agile ceremonies (sprint planning, daily, review, retrospective).
- Coordinate between business, IT, and partner teams to ensure a shared understanding of objectives.
- Monitor development progress, manage priorities, and ensure timely delivery of value.
- Lead and mentor teams of Business Analysts (organization, prioritization, skill development).
- Oversee CRM/CRMA activities: define, develop, and track key performance indicators (KPIs), dashboards, and internal reporting.
- Actively contribute to the continuous improvement of Salesforce processes, tools, and features (Sales Cloud, Service Cloud).
- Manage change (change management): prepare and conduct user training, support adoption, and communicate new features.
- Arval bnp paribas groupProduct Owner Salesforce | International Roll-outBANKING AND INSURANCEApril 2025 - July 2025 (3 months)Rueil-Malmaison, FranceMISSION: Ensure the continuity of Salesforce CRM projects in a transition and international deployment context, manage RUN/MCO for all countries, and contribute to strategic cross-functional projects, in direct liaison with business units and development teams.📌 CORE MODEL PROJECT (INTERNATIONAL ROLL-OUT)• Participate in the deployment of the TARGET SALESFORCE SOLUTION in 3 pilot countries.• Prepare and lead local kick-offs.• GAP ANALYSIS between the target solution and legacy systems.• Coordinate UAT and manage post-deployment hypercare.📌 RUN: MCO & TMA (29 countries)• Manage incidents and change requests.• Implement support processes to ensure continuity.• Train and support users to maximize adoption.📌 CROSS-FUNCTIONAL PROJECTS• MyArval INTEGRATION (WEB & MOBILE) to Salesforce: gather requirements, functional design, validate solutions via Design Authority.• DATA PRIVACY CENTER (GDPR Consent): scope requirements, workshops with cross-functional IT teams, ensure user journey compliance.⚙️TECH ENV: Sales Cloud, Service Cloud, CLS (Core Leasing System) in Agile Scrum (Jira)
- SUEZ Eau FranceSenior Salesforce Consultant/Business AnalystENVIRONMENTALSeptember 2021 - March 2025 (3 years and 6 months)Courbevoie, FranceROLE: Salesforce Solution Consultant/Business Analyst at CCSF – Salesforce Competency Center at SuezINTEGRATION PROJECT ON A FIXED-PRICE BASIS:
- Analyze specifications, define and clarify business requirements.
- Estimate costs, create high-level designs, and prepare quotes.
- Prepare and lead functional design workshops to define target solutions (write functional specifications, user stories, features, etc.).
- Define integration architecture (functional mapping, interfacing with IS applications, DAG).
- Participate in weekly meetings with IS application teams.
- Lead and operationally supervise the project team.
- Continuously update technical documentation, exchange flows, interface contracts, and functional mappings & refresh procedures.
Environment: Salesforce, Talend, Microsoft Azure DevOps, Vscode, Ownbackup, Devtools, Klaxoon, Agile scrum
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Education
- Master 2 in Embedded Systems Computer ScienceUniversité Paris-Saclay2016Master 2 en informatique des systèmes embarqués
Certifications
- Salesforce Certified Platform App BuilderSalesforce2024