Freelancer profile translated to English.
Back to original languageAbout Zahira
Your funnel isn't converting…
and you don't know why.
You have traffic.
A solid offer.
And yet… it's not selling.
👉 In most cases,
the problem is neither the traffic… nor the offer.
It happens at a specific moment.
Where your prospect:
– hesitates
– doubts
– doesn't feel ready
👉 And leaves. Without buying.
🎯 My role
Identify the exact point where it's stuck
and understand what's going on in your prospect's head at that moment.
Then transform your message to:
✔️ overcome resistance
✔️ eliminate doubt
✔️ trigger the decision
💥 Result
✔️ more conversions
✔️ without changing your offer
✔️ without increasing your budget
🔎 Funnel Audit (current offer)
→ Precise analysis of the journey
→ Identification of the main leak
→ Clear and actionable action plan
⚠️ Important
If your funnel isn't converting,
it's not by chance.
👉 There's a specific friction point.
👉 And it can be fixed.
🚀 Take action
⚠️ Every day with a funnel that doesn't convert = lost sales.
👉 Propose a mission and let's quickly identify the blocking point.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Auto-éditionAuthor – Storytelling & analysis of engagement mechanismsPUBLISHINGApril 2024 - Today (2 years and 4 months)Perpignan, France
Author – Storytelling & analysis of engagement mechanisms
Context:First experience in self-publishing with complete management of the creative and editorial process.Problem:Maintaining reader attention and avoiding drop-off at key moments in the narrative.Behind this challenge lies a central mechanism:understanding why a reader continues… or abandons.Action:
- In-depth work on hooks and chapter beginnings- Analysis of attention drop-off moments and rhythm adjustment- Writing focused on emotional identification and immersion- Content structuring to maintain engagement until the endResult:
- Smoother reading- Enhanced engagement- Better attention retentionThis experience allowed me to develop a key skill in copywriting today:
identifying moments when attention drops… and understanding why. - Boutique en ligne – Accessoires pour cigaresFounder – Analysis of purchasing behaviors & e-commerce optimizationE-COMMERCEApril 2022 - December 2024 (2 years and 8 months)Perpignan, France🛒 Founder – Analysis of purchasing behaviors & e-commerce optimizationContext:Creation and complete management of an online store specializing in cigar accessories.Problem:Attracting traffic is not enough: a large portion of visitors browse… without buying.👉 In e-commerce, everything hinges on product perception and purchase decision.Action:analyzing visitor behavior and customer feedbackidentifying friction points in the purchase journeyworking on product pages (hooks, benefits, offer clarity)writing conversion-oriented content (emails, pages, social media)Result:better understanding of customer expectationsclearer and more persuasive messagingimproved engagement and interest in products💡 This experience allowed me to understand a key point in marketing:a visitor doesn't buy out of logic… but because they feel ready to buy.
- Secteur social (fonction publique / associatif)Social Worker – Analysis of behaviors & decision-makingPUBLIC SECTORSeptember 2015 - January 2022 (6 years and 4 months)Paris, FranceAnalysis of human behaviors & decision-making mechanismsSocial WorkerContext:Supporting individuals in complex situations, requiring a deep understanding of emotions, blockages, and decision-making.Problem:Behind every situation, the same issue: understanding why a person doesn't act… even when they know what's best for them.👉 Fear, doubt, guilt, lack of clarity: so many invisible barriers to action.Action:active listening and in-depth needs analysisidentification of emotional blockages and decision-making barriersreframing to clarify situations and facilitate actionadapting discourse according to profiles and reactionsResult:better understanding of situationsclearer decisionsfacilitated action💡 This experience taught me an essential lesson for copywriting today:a decision is not made with logic… but when emotional blockages are removed.
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Education
- Bachelor's degree in SociologyUniversity of Perpignan2001Etude en développement local
- State Diploma of Social WorkerIRTS Paris 11th2018Accompagnement