Freelancer profile translated to English.
Back to original languageAbout Zaharya
Marketing & CSR Consultant I Marketing Director I Senior Marketing Manager I CSR Transition Facilitator
With over 20 years of experience in strategic marketing and B2B Field Marketing, primarily for Tech companies, I support businesses in designing and executing high-performing and responsible marketing strategies.
Certified in CSR Transition, I reconcile growth, innovation, and positive impact by integrating sustainable transformation challenges.
My Approach: A 360° vision at the crossroads of my expertise in marketing, project management, and CSR transition, I design strategies that combine performance, creativity, business, and societal impact.
MY SERVICES
🔹Audit & Diagnosis:Identifying challenges, market data, optimization levers, and regulatory obligations.
🔹Strategy & Action Plan:Defining all or part of your Marketing or CSR strategy, or both, over a given period.
🔹Project Management & Coordination:Project management, complex B2B Marketing program management, certifications in collaboration with stakeholders.
🔹Awareness & Change Management:Training, Digital Fresk, co-development, solidarity actions, and team support.
🔹Measurement & Results Optimization:Defining KPIs/OKRs, monitoring Sales & Marketing performance, and measuring socio-environmental impact.
WHY COLLABORATE TOGETHER?
🔹 Hybrid Approach: Synergy between marketing, creativity, business & CSR for effective and aligned growth strategy.
🔹 Tech & Digital Expertise: Knowledge of IT ecosystems, startups & incubators.
🔹 Compliance and Performance: Integration of regulatory requirements into marketing and CSR strategies.
Contact me to discuss!**
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Amanaz ConseilsSenior Marketing & CSR Consultant for Tech and IT CompaniesCONSULTING AND AUDITSMay 2025 - Today (1 year and 1 month)Paris, FranceExpert in B2B marketing and CSR approach facilitator, offering tailored solutions to accelerate growth, enhance ethical competitiveness, and integrate responsible practices.
- TEDx Avenue des PépinièresHead of Speakers & ProgramAugust 2023 - May 2024 (9 months)• Defining and implementing speaker support in collaboration with public speaking coaches• Managing the 4 speaker referents• Ensuring the vision: Innovating to Grow Together
- Opentext Digital Customer ExperienceSenior Field Marketing Manager Southern EuropeSOFTWARE PUBLISHINGJuly 2019 - July 2022 (3 years)Paris, France• Defining and managing Field Marketing (FM) programs for Southern Europe to boost pipeline, aligned with regional marketing action plans and sales objectives.• Operational management of FM campaigns to meet country sales challenges: Account Based Marketing, annual and monthly events, content marketing, digital campaigns, Customer Experience Director Club with the agency.• Cross-functional coordination of Field Marketing programs with internal Global teams and European providers: 3rd parties, Digital, PR & Creatives.• Team management and close collaboration with the Product Marketing Director, Sales Director, Pre-Sales, Partners, ISVs, Account Managers…• Marketing budget management and optimization, cost control, and supervision of external suppliers (web agencies, vendors, etc.).• Analysis of campaign performance and Marketing Sales Pipeline (SQL & MQL), social media, monitoring key performance indicators (KPIs) in line with the objectives of the EU Sales Director and VP Marketing DX.• Member of the Health and Safety at Work Committee: CHSCT
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Education
- CSR Strategy Implementation CertificateIndigo Maria School,
- MASTER'S DEGREE AES MAJOR IN DIGITAL AND E-MARKETINGParis XII University,2005MAITRISE AES MENTION DIGITAL ET E MARKETING