Freelancer profile translated to English.

Description

Boost your customer relationship with strategy and creativity 🚀

I'm Zack, passionate about data and optimizing customer journeys. My goal: to transform your CRM tools into true allies to build customer loyalty and maximize your ROI.

💡 What I do:

Audit and implementation of CRM solutions (HubSpot, Salesforce, etc.)
Optimization of marketing campaigns through data-driven analysis
Creation of engaging and personalized customer journeys
Team training and strategic support

💪 Why me?

Pragmatic and results-oriented, I adapt to your needs, regardless of the size or complexity of the project
Expert in automation, I like to transform time-consuming processes into simple and effective solutions
With a human and fun approach, I make CRM management more accessible (and even enjoyable, I promise!) 🎯
I have also developed expertise in innovative projects such as the automation of sales presentations, proof of my ability to innovate and bring real added value.

📍 Based in Paris, I am available for one-off missions or long-term collaborations. Need a hand structuring, optimizing or revolutionizing your CRM? Let's talk about it!

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Danish
Basic

Workplace preferences

Remote only

Primarily works remotely

Publicis Groupe FR
CRM Manager
PRESS AND MEDIA
December 2024 - Today (1 year and 5 months)
Clichy, France
As a freelance CRM Manager for Bizon Solutions, I brought my expertise to structure and optimize customer relationship management within the company.

💡 Main missions:

Audit and redesign of CRM tools (HubSpot) to improve the efficiency of sales and marketing campaigns.
Creation of tailor-made customer journeys to optimize conversion and loyalty.
Analysis of customer data to identify growth opportunities and adapt strategies accordingly.
Training of internal teams in the use of CRM tools and support on best practices.
My role was to ensure that each interaction with the customer was exploited strategically, while ensuring smooth management aligned with the company's commercial objectives. This freelance mission allowed me to deepen my skills in CRM strategy while delivering concrete and measurable results.
Management and optimization of CRM tools CRM Strategy Statistical Data Analysis Training and Support COMMUNICATION AND COLLABORATION Automation and Efficiency
Publicis Groupe FR
Sales Operations Manager
CONSULTING AND AUDITS
September 2023 - September 2024 (1 year)
Clichy, France
Within Bizon Solutions, I held the position of Sales Operations, where I was responsible for optimizing sales processes and supporting sales teams to maximize their performance.

💡 Main missions:

Analysis and monitoring of KPIs to assess the effectiveness of sales strategies.
Management and improvement of lead and pipeline management tools, notably via Sellsy and Trello.
Development and updating of dashboards to facilitate decision-making by managers and sales representatives.
Coordination with the various teams (sales, marketing, operations) to streamline workflows and reduce friction points.
Data Analysis and Management Mastery of CRM and management tools Process Optimization Communication and Coordination marketing project management
Flywheel Digital
Amazon Consultant & Digital Strategy
January 2021 - January 2022 (1 year)
New York, NY, USA
Amazon operations management: Managing processes related to inventory management, monitoring demand forecasts, and collaborating with logistics teams to ensure optimal product availability.
Sales and performance analysis: Developing reports on Amazon KPIs (sales, traffic, advertising) and identifying opportunities to improve product performance and ranking.
Advertising strategy: Managing and optimizing Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Display), with a data-driven approach to improve ROI.
Customer support and problem solving: Managing Seller Central tickets and monitoring the Buy Box, with recommendations to counter unauthorized sellers.
Key results: Contributed to an average sales increase of 65% for customers through targeted optimization and advertising strategies.

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Bachelor Digital Communication E-Business
IIM Paris
2023
Master e-business Strategy / Digital Marketing & Data Analysis
Pôle Léonard De Vinci
2024

ADOBE Max 2019
Adobe
2019
Adobe Creative Suite
AI KPI Tracking
Publicis
2024
Data analysis KPI Dashboards Hubspot KPIs and Metric Definition and Monitoring

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Zack B.

CRM / Sales Optimization Consultant

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