About Zack
French
Native or bilingual
Experience
- T-KapableFounder T-KAPABLEJune 2024 - Today (2 years)Pont-Audemer, FranceFounder T-KAPABLEBy founding T-KAPABLE, I built the entire launch strategy for a premium streetwear brand from scratch: positioning, brand identity, sales funnel, and customer acquisition through digital levers.This project is my real-world Growth experimentation ground. I manage the entire chain here:SEO- Keyword research and structuring the site architecture around search intent- On-page optimization: title tags, meta descriptions, internal linking, loading speed- Production of search-oriented content to capture qualified organic traffic in the long term- Position tracking and performance analysis via Google Search Console and SEMrushPaid Social & SEA- Creation and management of Meta Ads campaigns (Facebook / Instagram): prospecting, retargeting, lookalike audience optimization- Launch and management of TikTok Ads campaigns adapted to the platform's codes- Writing and testing creatives (visuals, copy, video formats) with a systematic A/B approach- Tracking key indicators: CPC, CPM, CTR, ROAS, CAC — and continuous budget adjustmentsGlobal Growth Vision- Modeling acquisition scenarios and projecting ROI by channel- Integration of AI tools into marketing workflows to accelerate production and analysis- Test & learn approach applied to each lever: test fast, measure precisely, iterate without egoThis is the method I bring to my clients.
- eternall storiesGrowth HackerNANO-TECHNOLOGYApril 2024 - May 2024 (1 month)Lille, FranceGrowth Consultant — Eternall StoriesEngaged as a freelance provider to lay the digital foundations for a SaaS startup, with complete autonomy over all acquisition and visibility levers.SEOAudit of the existing situation, structuring of the site architecture, and on-page optimization. Writing SEO-optimized blog articles to generate qualified organic traffic in the long term — each article designed around a specific search intent and consistent internal linking.Meta ADS CampaignsDesign and launch of targeted advertising campaigns on Facebook and Instagram. Direct result: a recognized magazine contacted the founder of Eternall Stories following one of my campaigns — proof of precise targeting and a strong enough message to reach influential decision-makers.Creation and Launch of Social MediaSetting up the brand's social presence from scratch: platform selection, editorial line, creation of initial content, and structuring of the publication calendar.Cold EmailingWriting and sending cold prospecting sequences, with conversion-oriented copywriting to generate qualified contacts.
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Education
- Growth Hacker BootcampRocket School2024Bootcamp Growth Hacker