Freelancer profile translated to English.
Back to original languageAbout Zachary
Expert Google Ads & Facebook Ads | Specialist in Ecommerce and lead generation
đ° +1M⏠generated in e-commerce on my own
â
Google Ads, Google Analytics Certified
â Rated 5/5 by my clients
â± +5 Years of experience
My 3 values:
- Always aim for performance and results (ROAS, CPA, CPC)
- Reduce costs and increase revenue
- Increase turnover scalably
My services:
â
Google Ads (SEA) Strategy
â
Creation or Improvement of Search, Shopping, Performance Max campaigns
â
Keyword Research and Selection (intent + negatives)
â
Tracking , GA4 , Google Tag Manager
â
Merchant Center and product feed optimization
â
Landing page optimization (CRO)
Process:
1ïžâŁ Discovery Call: objectives, margins, tracking, priorities, budget
2ïžâŁ Analysis: Google Ads/Facebook Ads account + Merchant Center + GA4 data
3ïžâŁ Complete Action Plan
4ïžâŁ Execution
5ïžâŁ Client Follow-up: performance tracking, adjustments, campaign optimization
Real results:
đïž High Ticket E-commerce
ROAS 1 â 3.5 and average order value of $220 in 10 days via Google Ads.
đ Apparel E-commerce
+25% turnover and ROAS 2 â 4 on Facebook Ads.
𧞠Decor/Toy E-commerce
Organic traffic from 0 â 3.5k in 2 months.
đ Decor E-commerce
Google Images & Search Ranking, increased conversion, +30% turnover in 6 months.
What my clients appreciate:
Global vision, operational rigor, quick data-driven decisions, direct and performance-oriented approach, adherence to budget and deadlines.
Why choose me?
No fluff: audit, execution, iterations. Goal: more conversions, less waste.
đ Feel free to contact me to discuss your project and objectives
French
Native or bilingual
English
Fluent
Japanese
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Boutique en ligne de cosmétiques naturelsE-commerce & Performance Marketing ConsultantOctober 2025 - November 2025 (1 month)Objectives:Stabilize ROAS above 3Develop qualified traffic via Google Ads & MetaStructure campaigns according to best practices (segmentation, audiences, exclusions, retargeting)Actions:Complete audit of Google Ads and Meta accountsCampaign redesign based on product profitabilityOptimization of product pages and cart (improvement of CTR and conversion rate)Creation of an SEO content plan and a coherent retargeting strategyResults: ROAS à 2, average order value growth of +18%, decrease in global CPA by 25%.
- Boutique Ecommerce VĂȘtementsMarketing ManagementE-COMMERCEAugust 2025 - October 2025 (2 months)Management of Facebook ads and optimization of Google Ads campaigns, objective of increasing turnover as well as a minimum ROAS of 2.5.I was able to generate unique creatives and propose offers that convert clearly better and allow for a much higher click-through rate while saving budget on advertising expenses.In concrete terms, spend as little as possible for the best return on investment.
- Boutique Ecommerce DĂ©coCEO/OwnerE-COMMERCEOctober 2022 - Today (3 years and 10 months)Marketing plan for a Shopify Ecommerce decoration store, implementation of Google Ads/Facebook Ads strategies as well as improvement of the site and various landing pages to increase the conversion of customers arriving from ads.Management of advertising budget and tracking, conversion monitoring and advice on budget optimization and increase.
Reviews
Recommendations
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Education
- EcommerceOnline Training2019
- Google Ads TrainingOnline Training2019