Freelancer profile translated to English.
Back to original languageAbout Zabi
Hello,
Welcome to my Malt profile!
I am Zabi DARWISH, an entrepreneur with over 7 years of experience in the e-commerce, web development, and setup and configuration of various platforms, including Shopify, Wordpress, Prestashop, and WooCommerce...
I am also an experienced digital marketing specialist with nearly 7 years of expertise. I am the founder of Platoonpro (a successful digital marketing agency). I also offer consulting services to several companies. Our team of experts specializes in social media management, search engine optimization, advertising, email marketing, content writing, and website development and maintenance.
If you are looking for strategic and operational support with a business dimension, you are in the right place.
Dreaming of launching your own e-commerce site but feeling overwhelmed by the startup process?
- Custom Shopify Expert for 7 years! With over 100 stores launched.
- Natural referencing optimization: SEO
- Creation and management of acquisition campaigns on Instagram & Facebook Ads.
- Creation and management of Google Ads campaigns
- Creation and optimization of Amazon, eBay, Etsy stores...
- Brand and graphic design
French
Native or bilingual
English
Fluent
Turkish
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Le Havre (up to 50km)
Experience
- Saba beauteTransforming Websites into Revenue StreamsFASHION AND COSMETICSMarch 2026 - April 2026 (1 month)Paris, FranceActions taken as part of the redesign:
- Redesign of the site structure (categories by needs, ingredients, and product types)
- Creation of new key pages (optimized homepage, restructured product pages)
- Optimization of product pages (benefits, usage tips, results, storytelling)
- Improvement of the homepage with a conversion-oriented structure (highlighting best-sellers, advantages, and product ranges)
- Creation and update of legal pages (legal notices, T&Cs, privacy policy, returns)
- Addition of reassurance elements (customer reviews, FAQ, detailed information)
- Improvement of user experience (simplified navigation, smooth journey)
- Implementation of a conversion logic (optimized CTAs, bundles, highlighting offers)
- SEO work (content optimization, page structure, keywords)
- Strengthening of branding (visual identity, graphic consistency, more premium positioning)
- Creation of new product visuals and marketing images
- Preparation for internationalization (multilingual FR / EN / ES)
- Beauty Skin ExpertDEVELOPING SALES ON THE AMAZON AND SHOPIFY PLATFORMFASHION AND COSMETICSOctober 2024 - June 2025 (8 months)Paris, France- Clients: Beauty Skin Expert- Transforming websites into revenue streams- Definition and implementation of E-commerce strategies- Audit, optimization, and recommendations to boost online growth- Shopify Partner, Google Analytics & Klaviyo expert- Development, management, and execution of the digital strategy- Creation and optimization of Google Ads & Facebook Ads campaigns- Product listing creation / Optimization / Online marketing (Amazon)- Creation of SEO-optimized product listings, Store creation, A+ Page...- Creation and optimization of marketing campaigns
- ZamarrudSetting up an online storeE-COMMERCEJanuary 2025 - January 2025 (1 month)Paris, FranceClient: Marwa
- Creation of the graphic charter and website mock-up.
- Development of an e-commerce site on Shopify.
- Creation of custom Shopify sections.
- Conversion rate optimization through strategic placement of sections.
- Integration and configuration of Shopify applications (payment, shipping, size guide, etc.).
- Setup and management of Facebook and Google Ads advertising campaigns.
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Education
- Master of Financial EconomicsUniversity of Paris I: Panthéon-Sorbonne2023master financial economic , financial economic
- Master's degree, Business Administration and Management, GeneralUniwersytet Szczeciński2020Master's degree, Business Administration and Management, General