Freelancer profile translated to English.
Back to original languageAbout Yvonne
I help companies in the field of Employer Branding & Recruiting to grow with their employees and thus drive innovation. My focus is on small and medium-sized enterprises (up to 5000 people) across all industries.
What sets me apart:
- Passion for digitalization, talent acquisition and retention, and brand building
- Focus on target groups to attract the right talent
- Data and AI-driven approach
- Strategic thinking & operational implementation strength
- Target group orientation and agility
- Passion for innovation with a human-centered focus
- Certified AI Manager
Services & Focus Areas:
- Development and positioning of employer brands (EVP)
- Optimization and sparring around employer branding
- Communication and content strategy in employer branding
- Development and optimization of recruiting processes and candidate journey
- Candidate journey mapping
- Data-based analyses & KPI setups in employer branding & talent acquisition
- Use of AI tools in employer branding & talent acquisition
- Consulting on ethical & meaningful integrated AI use in HR
- Workshop design & moderation (remote & on-site)
- Interim management (recruiting / employer branding)
- Lectures, panels, podcasts, and expert articles
Tools & Methods:
- Analytics & Reporting: Google Analytics • Matomo • Looker
- ATS & HR-Tech: daVinci • Recruitee • Greenhouse • perpit
- Automation & AI: n8n • Cursor (further tools being evaluated)
- Collaboration & Project Management: Jira • Confluence • Miro • Mural • Trello • YouTrack
- Methods & Frameworks: Design Thinking • OKRs • Workshop Moderation • SAP
German
Native or bilingual
English
Fluent
Italian
Conversational
Spanish
Basic
Can work on-site
Berlin (up to 50km), Hamburg (up to 30km), Köln (up to 100km), Nürnberg (up to 100km), Leipzig (up to 100km)
Experience
- freiberuflichAI TrainerEDUCATION AND E-LEARNINGJanuary 2026 - Today (7 months)
- Conducting AI training (recruiting and GenAI basics & advanced) for companies and educational institutions (Haufe, BNW)
- Didactic preparation of practical AI use cases for adult learners
- Teaching a reflective, data protection-compliant, and responsible use of AI in the work context
- Conception and development of own AI courses in the field of employer branding & personnel marketing (independent of educational institutions)
- FreiberuflichData- & AI-driven Employer Branding & Talent Acquisition ConsultantCONSULTING AND AUDITSMay 2022 - Today (4 years and 3 months)I support companies in attracting and retaining the right talent long-term – for sustainable growth and innovation.
- Data-driven, innovative, and pragmatic employer branding & talent acquisition consulting
- People-centered strategies that also consider the company's economic growth
- Strong practical approach in collaboration to quickly achieve project goals
- Support for companies to become a visible employer of choice for relevant talent
I offer flexible models:- Consulting and sparring for recruiting processes and employer branding
- Strategy development for talent acquisition
- Interim and fractional management
- Workshops & training
- Articles & podcasts
Let's talk if you are looking for support in talent acquisition and retention.#employerbranding #talentacquisition #employeelifecycle #datadriven #candidatejourney - AVM DeutschlandEmployer Branding LeadTELECOMMUNICATIONSMay 2024 - May 2025 (1 year)
- Professional leadership of a four-person team (topics include social media and university marketing)
- Strategic alignment of employer branding and personnel marketing
- Development of new concepts for internal and external improvement of employer perception
- Conception and implementation of measures for internal employer brand value anchoring
- Development of an external, target group-oriented communication strategy
- Planning and management of various employer branding measures
- Annual budget planning for 2025 including analyses and success monitoring
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Education
- Magistra Artium, Art History, German Literature, HistoryFreie Universität Berlin2011Magistra Artium, Art History, German Literature, History
- Scholarship, Art History, HistoryScuola Normale Superiore2009Scholarship, Art History, History