Freelancer profile translated to English.
Back to original languageAbout Yvon
I write for B2B companies that need useful, readable, and results-oriented content, not decorative text.
I produce content tailored to the context, audience, and objective: to inform, clarify, convince, or address objections.
B2B articles, editorial or service pages, email marketing content.
→ Texts designed to be read, understood, and move a subject forward.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Event SolutionsB2B Marketing Consultant / Copywriter / Email Marketing / Content & Brand StrategyJanuary 2023 - Today (3 years and 5 months)Biscarrosse, FranceB2B Copywriter specializing in conversion-oriented and credibility-building content.Writing articles, web pages, and editorial content designed to meet specific objectives: visibility, lead generation, offer clarification, and decision support.+ 90 articles published and creation of strategic pages (Company Evenings, Event Organization, Event KPIs), with writing focused on business stakes, client objections, and the buying context.Full management of outbound and email marketing campaigns (targeting, angles, sequences, writing) via Lemlist, with open rates of 55% to 70% and click-through rates of 15% to 25% on cold B2B audiences.
- PRO BTP Groupe / ActuariatWriting B2B Project Deliverables and Functional DocumentationBANKING AND INSURANCENovember 2011 - May 2022 (10 years and 6 months)Cagnes-sur-Mer, FranceProduction of written deliverables for high-stakes B2B digital projects.
- Writing specifications and functional specifications.
- Formalizing and structuring business needs.
- Writing test specifications and scenarios.
- Production of project schedules and tracking documents.
- Writing user guides and training materials.
- Documentation related to regulatory and compliance contexts.
Recommendations
Be the first to recommend Yvon
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2Customer Relationship and Marketing Manager2025Formation orientée marketing, contenus et relation client, couvrant l’ensemble de la chaîne de valeur B2B : diagnostic et stratégie marketing, segmentation et ciblage, positionnement, stratégie éditoriale et omnicanale, audit de projets digitaux, définition de parcours clients et pilotage de la performance. Travail approfondi sur la relation client et l’engagement : CRM, analyse du comportement client, évaluation du ROI des actions marketing et commerciales, e-réputation, continuité de la relation client. Développement des compétences opérationnelles en contenus et communication : rédaction, structuration de messages, animation de dispositifs éditoriaux, production de supports (livres blancs, ebooks, newsletters), social media et partenariats. Formation intégrant également le pilotage de projets, la coordination d’acteurs internes et externes, les fondamentaux du management marketing et l’utilisation d’outils d’analyse et de reporting.
- ACSI – Information Systems Analyst Designer (Certified Level II/Bac+4 Title)AFPA - Créteil2003Formation diplômante longue (1 an), de niveau II, orientée analyse des besoins, formalisation écrite et coordination entre acteurs métiers et techniques. Apprentissage de la production de documents clairs et exploitables : spécifications fonctionnelles, guides utilisateurs et supports de formation, en traduisant des sujets complexes en messages compréhensibles. Cette formation constitue aujourd’hui un des socles méthodologiques de mon travail de conception rédaction : structuration de l’information, hiérarchisation des messages, maîtrise du vocabulaire métier et traitement rigoureux des sujets complexes en contexte B2B.