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Yves VandenbrouckeYV

Yves Vandenbroucke

Freelance Commercial Manager

€1,050/day
Brussel, BE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yves

Autonomous, entrepreneurial, innovative, hands-on manager with the ambition to take commercial responsibility for a medium-sized or large company on an interim or consultancy basis.
Creative problem-solver with financial discipline. Able to develop and implement changes. Negotiates with value creation, coaches with a focus on results, decisive, helicopter view, very good customer-company balance.

Key competencies:

Key Account Management
Sales Management
Price Management
Marketing
Negotiating
Coaching & Leading Teams
Situational Leadership
Business Strategy
P&L Management
Knowledge of Finance, Administration & Logistics

Personality:

Entrepreneurial, high degree of initiative and professionalism, passionate and results-oriented, strong interpersonal skills, driven, integer, lead by example, reliable leader. Brings fresh insights and perspectives together with a good atmosphere in every assignment.
  • Dutch

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

  • German

    Basic

Can work on-site
Brussel (up to 50km)

Experience

  • Kyocera Senco EMEA
    REGIONAL COMMERCIAL DIRECTOR
    MECHANICAL ENGINEERING
    January 2023 - October 2024 (1 year and 10 months)
    Lelystad, Netherlands
    Full commercial (Sales & Trade Marketing) P&L responsibility for Kyocera Senco branded products in Construction Dealer & Industry market for 4 Country Sales teams; France, Belgium & 2 in The Netherlands. (35 FTE, 55 M€) Achievements included:
    • Implemented Customer Intimacy Strategy (GM+3PP).
    • Increased GM (+2.5 PP) France with new pricing strategy.
    • Opened the French market for Senco Gas tools. (2 M€ potential)
    • Increased TO (+15%) by re-enforcing the strategy in metal construction market.
    • Increased efficiency field teams (+15%) with CRM tools and techniques.
  • Kyocera Senco EMEA
    REGIONAL COMMERCIAL DIRECTOR
    MECHANICAL ENGINEERING
    November 2021 - January 2023 (1 year and 2 months)
    Lelystad, Netherlands
    Full commercial P&L responsibility for Kyocera Senco branded products in Construction Dealer & Industry market for 3 Country sales teams. (24 FTE, 42 M€) Achievements included:
    • Implemented new promotional strategies.
    • Reduced costs (-75 K€) by closing the Belgian office without sales loss.
    • Shaped and promoted team members.
  • Florette Benelux BVBA
    SALES & BUSINESS DEVELOPMENT DIRECTOR
    AGRICULTURE
    June 2015 - October 2021 (6 years and 5 months)
    Basse Lasne, Belgium
    Full commercial (Sales & Marketing) responsibility for the sales of 4G products in FMCG & Out of Home. (9 FTE, 20 M€) Achievements included:
    • Redefined the marcom strategy, positioning Florette as the preferred brand among consumers.
    • Regained the P&L business with Delhaize. (TO +750K€)
    • Managed Colruyt account with year-on-year 5% growth.
    • Reformed & simplified the pricing strategy to limit business risks.

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Education

  • Lead Academy Executive Program
    Ecole Polytechnique (Paris)
    2019
  • Bachelor Business Management Marketing
    Honim (KUB)
    1994

Skill set (14)

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