About Yves
English
Fluent
French
Native or bilingual
Experience
- ClustaarSEO ConsultantJune 2023 - Today (3 years)Paris, France
- **Clients**: Galeries Lafayette, Mutuelle Médicis, ENGIE, Allocarrelage, Mustela, Undiz, Audencia, Chicco
- Performed audits and produced content on the SEO trio: technical, content, and netlinking
- GSO/GEO Audits
- Reporting
- SEO Training
- Participated in tenders and audits
- Missions carried out on-site (at the client's) or remotely100% of services renewed
- Average client satisfaction score: 4/5
- Budget managed from 15k to 300k euros per client/year
- Digital CollegeSEO Trainer (Instructor)EDUCATION AND E-LEARNINGMarch 2023 - Today (3 years and 3 months)Paris, France• Propose an effective SEO strategy to be quickly visible on search engines• Perform keyword research• Write quality content• Make backlinking recommendations• Analyze a site's SEO KPIs• Track keyword positioning• Perform a complete website audit
- Rocket School 🚀Growth Hacking Trainer / InstructorEDUCATION AND E-LEARNINGApril 2022 - Today (4 years and 2 months)Paris, FranceModules taught:SEO (Natural Referencing)Teaching fundamentals and advanced techniques: technical audit, on-page optimization, content strategy, backlinking, log analysis.Practical application on real cases: SEO redesign, prioritized action plan, performance monitoring via Google Search Console & professional tools (Semrush, Screaming Frog, etc.).Results-oriented pedagogy: application exercises, role-playing, and personalized support.Lead Magnet & Ads Strategy (Qualified Lead Generation)Designing acquisition strategies around value-added offers (ebooks, training, quizzes, etc.).Structuring high-performing conversion funnels: lead magnet, email automation, optimized landing pages.Training on best advertising practices to attract and qualify prospects.Google Ads (Search, Display, Remarketing)Setting up and managing Google Ads campaigns: keyword research, ad writing, SKAG/SKAG+ structure.Quality Score optimization, conversion tracking, A/B testing.Focus on profitability (ROAS, CPA) and medium-term advertising investment strategy.Target audiences: entrepreneurs, marketing managers, business school students, project leaders, freelancers.Format: practical workshops, in-person and remote training, individual coaching.
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Education
- Master of Webmarketing and Social MediaDigital College2020
- Bachelor in Commercial and Marketing Development ManagementAscencia Business School2018
Certifications
- Google AnalyticsGoogle2020
- Google Tag ManagerGoogle2020