Freelancer profile translated to English.
Back to original languageAbout Yves
I help brands sell more on Amazon — with strategies that combine advertising performance, product listing optimization, and real profitability.
Amazon expert for over 10 years, I manage the Amazon presence of "Secrets de Loly" (premium haircare brand) and other brands.
What I do specifically:
▸ Amazon Ads & PPC — Sponsored Products, Sponsored Brands, Sponsored Display strategy. Search term analysis, campaign structuring, ACOS/TACOS optimization, monthly budget management.
▸ Amazon Listing & SEO Optimization — Title, bullet points, backend keywords, A+ Content, A+ Premium, Brand Store. Retail readiness audit and conversion recommendations.
▸ Seller Central Account Management — Catalog, variations, Brand Registry, Virtual Bundles, Seller Support cases, listing removal management.
▸ Amazon FBA & Logistics — FBA shipment creation and tracking, storage fee management, FBA vs FBM strategy, 3PL and prep center coordination.
▸ Europe Marketplace — Multi-country deployment (FR, DE, ES, IT, BE, NL), OSS VAT, product regulatory compliance.
▸ Analysis & Reporting — Amazon Brand Analytics, KPI tracking (Revenue, Sessions, Conversion, BSR), profitability analysis per ASIN.
Sectors mastered: Beauty & Cosmetics · Health & Hygiene · Food · Lifestyle Accessories
I work with brands that want to structure their Amazon presence for the long term, not just run blind campaigns. If you are looking for an operational and strategic partner, let's discuss it.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Publicis MediaAmazon Ads Management – L'Oréal Group Portfolio (€3M/year)E-COMMERCEJune 2022 - March 2023 (9 months)Paris, FranceAs part of my Amazon Advertising consulting missions, I managed the entire Amazon advertising strategy for three iconic brands of the L'Oréal Group: L'Oréal Paris, Garnier, and Mixa.I managed an annual budget of 3 million euros, including DSP, covering all available levers on the platform: Sponsored Products, Sponsored Brands, Sponsored Display, and programmatic campaigns via Amazon DSP.My responsibilities included structuring and optimizing campaigns, monitoring key indicators (ACOS, TACOS, ROAS, CVR), and aligning paid strategies with the visibility and conversion objectives of each brand.This experience allowed me to develop solid expertise in managing large-scale advertising budgets in highly competitive beauty and care markets.
- Guanxi SASKey Account ManagerIMPORT AND EXPORTNovember 2021 - February 2022 (3 months)Bd Périphérique, Paris, FranceFor 10 years, we have been developing our Franco-Chinese expertise through a solid presence between Paris and Shanghai. We have thus developed a network of over 80 reliable and qualified factories and partners. Do not hesitate to contact us to develop your product lines and private labels.
- Novomed GroupKey Account ManagerHEALTH AND WELLNESSNovember 2014 - November 2021 (7 years)ĂŽle-de-France, FranceI handle the sale of the group's products on the following Marketplaces and websites:Amazon - Cdiscount - Carrefour - Leclerc - Manutan.
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Education
- Commercial Manager26 Academy2021Manager Commercial
- Bachelor's degree in Economics and Management, EconomicsUniversity of Strasbourg (FSEG)2012Licence d'Ă©conomie et de gestion, Economie