About Yves
French
Native or bilingual
English
Fluent
Experience
- OffstageFounder & CEOE-COMMERCEJanuary 2023 - March 2025 (2 years and 2 months)Paris, FranceCreationandmanagementof an e-commerce subsidiary dedicated to the distribution of artist merchandise.Complete structuring of operations, customer service, and tools.+€1.5M in revenue in 2 years, 50,000 products sold.Recruitment and management of a team of 6 people.
- FIMALAC ENTERTAINMENTMerchandising DirectorCULTUREJanuary 2023 - March 2025 (2 years and 2 months)Paris, FranceLeading the OFFSTAGE projectwithin the Fimalac Entertainment group.Strategic definition, launch, and structuring of the artist merchandise e-commerce business.Coordination with group teams (marketing, finance, management).
- FIMALAC ENTERTAINMENTDevelopment and Strategy - ConsultantCONSULTING AND AUDITSFebruary 2022 - January 2023 (11 months)Paris, FranceStrategic supportfor Business Unit Directors (Sales, Ticketing, Customer Service).Definition ofroadmaps**, structuring of **processes**, and implementation of **toolsand **reporting**.Management of startup studio projects (merchandising, web3).
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Education
- Master of BusinessInstitut Supérieur Européen de Gestion2010Master of Business Administration (M.B.A.), Marketing / gestion du marketing, général
Certifications
- Creation of editorial and visual content through responsible use of generative artificial intelligenceINKREA FORMATIONS
- Design and deploy a digital customer acquisition strategy in Startups and SMEsMantra