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Yves CappelaireYC

Yves Cappelaire

Communication sensible | CSR | Public Speaking

€1,500/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yves

I work with leaders, communication departments, and organizations facing challenges inclarifying, exposing, or transforming their public voice.

My expertise particularly focuses on situations where messages must combine **strategic rigor, clarity, and credibility**: CSR, reputation, sensitive topics, controversies, positioning evolution.

My background combines international communication, journalism, editorial consulting, and public speaking coaching, with continuous experience in environments where formulation is as engaging as the substance.

I intervene in particular on:
  • structuring sensitive speeches
  • coaching leaders
  • credible CSR storytelling
  • media training and crisis communication
  • preparing public interventions
  • editorial framing of high-exposure content
  • designing and facilitating debates or critical sessions

My approach:
To design and produce solid, understandable, and assertive messages: without overpromising, jargon, or unnecessary discursive decorum.

I favor short, targeted, high-value-added missions, where the main challenge isless about communicating than about saying what is right.

Some missions require production first.
Others require first discerning what should truly be said or not.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km), Paris (up to 100km)

Experience

  • MEDIAPOST
    CSR Communication Consultant
    PRESS AND MEDIA
    October 2019 - February 2022 (2 years and 4 months)
    Montrouge, France
    Conception and launch of La Revue Du Prospectus, a journalistic website aimed at providing societal information about prospectuses in a context of strong pressure on this medium.
    Journalism Consulting Communication Strategy
  • TOTAL
    Journalist
    ENERGY AND UTILITIES
    January 2016 - December 2019 (4 years)
    Paris, France
    With partner agencies, or directly
    1/ About sixty articles for CNBC as part of the Sustainable Energy section stemming from Total's global brand content initiative Better Energy
    https://www.cnbc.com/advertorial/better-energy/

    2/ Three articles for Itinéraires : https://www.itineraires.total.com

    3/ As part of the website redesign in 2012, content for the CSR section

    4/ Various direct articles for Total's internal newspaper

    5/ Educational content for the R&D Department
    Journalism Brand Content

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