Freelancer profile translated to English.
Back to original languageAbout Yvan
Hello et bienvenue sur mon profil 👋
Professionnel de la communication et marketing digital avec plus de 5 ans d’expérience, j’accompagne les entreprises, startups et indépendants à structurer et développer leur visibilité digitale, avec une approche à la fois stratégique, opérationnelle et orientée résultats !
👉 Mon objectif : vous aider à attirer les bons prospects, créer des contenus utiles et cohérents, et transformer votre présence digitale en véritable levier de croissance.
Concrètement, je peux vous accompagner sur :
- Stratégie éditoriale et contenus (réseaux sociaux & sites web)
- Gestion et animation de vos réseaux sociaux (Facebook, Instagram, X & LinkedIn)
- Création de contenus engageants (posts, carrousels, stories, vidéos courtes)
- Rédaction web & SEO : articles, pages, optimisation de l’existant
- Audit et optimisation SEO pour améliorer votre visibilité sur les moteurs de recherche
- Campagnes Social Ads (Meta ads & LinkedIn ads) pour soutenir vos objectifs business
Au-delà de l’exécution, je vous aide à clarifier vos priorités, à choisir les bons leviers et à mettre en place une stratégie réaliste, adaptée à vos ressources et à vos objectifs.
Vous avez un projet, un besoin ponctuel ou un accompagnement sur la durée ?
Échangeons ensemble.
À très vite,
Yvan
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- G2J ITWeb Marketing / Communication ConsultantDIGITAL AND ITNovember 2024 - June 2025 (7 months)Paris, France
- Management & engagement of the LinkedIn page (publications, moderation..)
- Content creation (images, videos, carousels)
- Editorial calendar management
- Web project coordination: Website administration and optimization, SEO
- Ad campaigns on Meta
- Writing and publishing articles
- Performance analysis and reporting
Results:*Over 5.1K viewsof the LinkedIn page content*+ 28 followers(+366%)*Over 130 visitorsto the page (+68%)*2 spontaneous applicationsreceived on the website - Association Prévention RoutièreExternal & Digital Communication Project ManagerCIVIC AND SOCIAL ORGANIZATIONSSeptember 2021 - January 2024 (2 years and 5 months)Paris, France
- Social media management / community management
- Editorial management across multiple platforms (LinkedIn, Facebook, Instagram, X)- Community engagement and development- Creation and structuring of subsidiary LinkedIn pagesResults:+ 1.7Kfollowers on the LinkedIn page.- Strategy & Social Ads
- Definition of communication and digital acquisition strategies- Launch and optimization of Meta Ads & LinkedIn Ads campaignsResults:+ 3Maccounts reached (Meta Ads campaign – in partnership with TotalEnergies)+ 20 volunteersrecruited+ 30 leadsfor civic service volunteers- Web Marketing & Web Project Coordination
- Setup of tracking and performance analysis (GTM, GA4)- Administration of the main website, management of domain names for subsidiary sites, and management of the website redesign project (UX, CTA) - Acceo-TadeoDigital Communication OfficerTELECOMMUNICATIONSOctober 2017 - October 2020 (3 years)Saint-Maur-des-Fossés, FranceCommunity Management- Management and engagement of Acceo & Tadeo's social media (Facebook, Twitter, LinkedIn, Instagram & Youtube)- Publication scheduling on Hootsuite- Moderation, responding to comments, contests- Post sponsorship.- Digital communication campaigns during key periodsWeb Marketing- Administration of the 2 Acceo & Tadeo websites- SEO-optimized content writing (articles, news briefs, interviews..)- User journey optimization- Qualified lead generation- Management of a SEA campaign- Email campaigns with SarbacaneSales- Production of sales support tools for salespeople (Motion design tutorial videos, Flyers, Display stands...)- Customer support and follow-up (Recommendations, advice on B2C off & online communication strategy...)Digital & Competitive Intelligence- Analysis and reporting of brand mentions, audience, and e-reputation- Market and competitor analysis.- Sourcing and identification of influencers.Reporting and statistical analysis- Monthly and annual reports on website traffic via Google Analytics.Event Project Management- Management & organization of our presence at 3 B2B & B2C trade shows in France and Germany (Briefing, vendor selection, stands, materials for salespeople, pre- and post-event communication..)
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Education
- Master - Digital Strategy & Project Managementinseec U2017
Certifications
- Inbound MarketingHubspot2020
- Google Project ManagementCoursera2026