Freelancer profile translated to English.
Back to original languageAbout Yu
Since 2013, I have been working in the field of content creation and Chinese digital marketing.
1. Branding stage, I support companies to:
-identify the value proposition for Chinese consumers
-create visual and editorial marketing tools
-adapt the site with Baidu SEO awareness
2. Inbound Marketing and community management:
-Engage with your activities to understand your overall communication strategy;
-Create visual content (working with graphic designers);
-Write content
-Animate the Chinese social networks you own
3. Project Management: Outbound Marketing and Media buy
-Manage influencer/KOL projects in China with well-selected local MCN agencies for the company
-Wechat ads and Weibo ads, etc.
-Chinese Online-AD: AD planning, content creation and traffic purchase via the multi-platform agent: Baidu, WeChat, Toutiao, Douyin, Xiaohongshu(Red), Zhihu, Bilibili, Weibo, Ximalaya, etc.
4. Pilot the Cross-border e-commerce project.
You are in the phase of entering China with CBEC. I support you to:
-study the company's situation
-call for tenders for TPs and local communication agencies (100+ in hand)
-develop your marketing plan with them
-monitor performance periodically
5. Pilot the marketing and communication project targeted at the Chinese community in France, UK, Germany, Netherlands.
-identify the most appropriate communication channels (In relation to all the important Media dedicated to the Chinese community in these countries)
-establish the operational communication plan and execution details
-coordinate the actions of the different parties.
-monitor performance and establish areas for improvement at the end of the campaign
Price per project or per number of pre-defined days.
English
Fluent
French
Fluent
Chinese
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 50km)
Experience
- Une Nuit Nomade / APC SPAChinese social network e-marketing consultingFASHION AND COSMETICSMay 2021 - May 2021Paris, FranceI help the client to better understand cross-border e-commerce and Chinese social networks.This allows the brand to have a clearer vision of the current Chinese market.
- Kricri NatureMarketing consulting and registration for the Chinese marketFASHION AND COSMETICSJune 2019 - Today (7 years)Paris, FranceSupporting product development and managing product registration with the Chinese market.Supporting the selection, negotiation and signing of the contract with the TP and being the contact person between the brand and the TP to facilitate communication and collaboration.Social media content marketing strategy: WeChat, Weibo, Little Red Book(Xiaohongshu).
- FLORÊVE PARISChinese Marketing DirectorFASHION AND COSMETICSOctober 2016 - April 2019 (2 years and 6 months)Paris, France- Content creation: Writing product sheets and training in Chinese.- Managing the influence campaign on Weibo, Wechat and Little red book (Xiaohongshu): selecting influencers; negotiating the contract with the influencer agent; writing and communicating the brief for the KOLs so that the KOLS can integrate relevant and correct information about the brand in their article or video.- Managing the company's Weibo and Wechat social network accounts- Contact person between the brand and the Chinese e-merchant and marketplaces, facilitating collaboration and distribution
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Education
- Business Management, Marketing, International businessEMLYON BUSINESS SCHOOL2013