About Yusuf
I help business, product, and commercial teams turn fragmented data into trusted dashboards, clear KPIs, and actionable insights.
I am a Senior Analytics & BI Consultant with 9+ years of experience across tech, ecommerce, marketplace, digital advertising, media, and business intelligence. Most recently, I worked as Lead Data Analyst at Tokopedia, a ByteDance company, where I supported business and product analytics for Ads Solution.
My work usually sits between business problems and data execution. I can help you clarify the right questions, define meaningful metrics, structure reporting logic, build BI dashboards, automate recurring reports, and translate findings into practical recommendations for stakeholders.
Typical projects I support include:
- BI dashboards and executive reporting
- KPI definition and metric documentation
- Business, product, and commercial analytics
- Reporting automation and self-service analytics
- Analytics audit and dashboard improvement
- Campaign, attribution, and performance measurement
- Data quality checks for dashboards and reports
I am comfortable working with SQL, BigQuery, Tableau, Looker Studio, Superset, Metabase, Python, R, and Google Sheets.
What makes me different is that I do not only build charts. I help make analytics usable for decision-making: clear business context, reliable metrics, clean reporting logic, readable dashboards, and stakeholder-ready insights.
I am available for remote projects, dashboard builds, analytics audits, reporting improvements, and longer-term fractional analytics support.
What makes me different is that I do not only build charts. I help make analytics usable for decision-making: clear business context, reliable metrics, clean reporting logic, readable dashboards, and stakeholder-ready insights.
If your team wants to grow in a more analytics-driven way, I can connect data, metrics, dashboards, and business context into clear recommendations.
Selected work: homestudio.id
English
Native or bilingual
Indonesian
Native or bilingual
Remote only
Primarily works remotely
Experience
- Tokopedia – a ByteDance CompanyLead Data AnalyticsE-COMMERCEJune 2022 - May 2025 (2 years and 11 months)Jakarta, Indonesia
- Led two analytics divisions spanning business and product analytics, managing a team of 5 analysts while remaining hands-on in high-impact initiatives.
- Designed and implemented the Ultimate Attribution model, improving ads measurement and external brand reporting; identified IDR 120B in revenue opportunity.
- Optimized ad-serving algorithms, generating IDR 2.1B incremental monthly revenue.
- Developed custom audience segmentation for a new product line, delivering IDR 300M incremental monthly revenue.
- Launched Superset self-service analytics, reducing 29K+ man-hours annually and accelerating data accessibility.
- Built OKR dashboards and performance trackers for leadership and commercial teams, achieving 90%+ adoption.
- Mentored and coached 5 analysts, improving delivery quality and team capability.
- TokopediaSenior Data AnalystE-COMMERCEApril 2021 - May 2022 (1 year and 1 month)Jakarta, Indonesia
- Established the analytics function for Commercial Ads Sales and built the team's data foundation from the ground up.
- Implemented a single source of truth (SSOT) that achieved 100% data integrity and standardized logic across 10+ reporting and monitoring processes.
- Built and launched self-service analytics in R Shiny, reducing turnaround time from 7 days to same-day delivery.
- Delivered dashboards across Tableau, Looker Studio, and Google Sheets Connector with 95% uptime and
90% adoption. - GojekInsight and Analytics AnalystTECHJanuary 2020 - April 2021 (1 year and 3 months)Jakarta, Indonesia
- Designed and developed merchant and campaign performance reporting for enterprise merchants, supporting 20+ sales stakeholders and helping drive a 5% take-rate uplift.
- Partnered with cross-functional stakeholders to deliver analyses that informed product growth decisions and commercial strategy.
Recommendations
Be the first to recommend Yusuf
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor's Degree in InformationTelkom University2015Bachelor's Degree in Information