Freelancer profile translated to English.
Back to original languageAbout Yuri
I am a marketing and operations expert with over 19 years of experience in digital marketing, brand building, and scaling. My focus is on performance marketing, content strategies, and automated processes that make growth measurable.
What I bring:
- Development and implementation of marketing strategies (digital & performance-oriented)
- Campaign management (Meta Ads, Google Ads) with clear KPI goals
- Building and optimizing customer journeys, funnels, and email automations
- Relaunches and brand building including CI, content strategy, and social media
- Introduction of efficient processes & tools (e.g., Zapier, Make, CRM, CMS)
- Leading teams and managing external partners
Selected Projects:
- Relaunch of Lovomi's brand presence including Instagram reactivation and introduction of new online programs
- Introduction of W&V Academy AI workshops and webinars
- Building and implementing lead magnets & online courses for digital growth
- Long-term management of Marketing & Communications at Deutscher Ärzteverlag with the development of a content hub
I work entrepreneurially, structured, and hands-on – always with the goal of making brands grow sustainably.
German
Native or bilingual
English
Fluent
Can work on-site
Köln (up to 50km)
Experience
- LovomiHead of Marketing & OperationsAugust 2024 - Today (1 year and 10 months)Köln, GermanyArea of Responsibility:
- Development and implementation of the holistic marketing strategy
- (digital, performance-oriented, automated)
- Responsibility for brand communication, CI-compliant appearances, and
- customer journeys across all channels
- Management of paid campaigns (Meta Ads, Google Ads) and strategic
- content planning (incl. funnels, email sequences)
- Building and leading a team of marketing, support, and coaches
- Scaling and optimizing internal processes incl. automations
- (e.g., via Zapier, Make)
- Introduction and maintenance of standardized procedures (SOPs) and tools for
- process documentation
- Management of external partners in daily operations
- KPI tracking, reporting, and derivation of measures in close
- coordination with the founder
Implemented Projects and Measures:- Relaunch of the entire brand presence incl. logo fresh-up,
- revised design system, and consistent online presence
- Reactivation and strategic expansion of the Instagram channel incl.
- editorial plan, posting routines, and interaction strategy
- Development and market launch of the online program
- "L(i)eben Danach" (Focus: emotional processing after infidelity)
- Conception and development of a new lead magnet:
- 7-day online course "Mother-in-law Peace Plan"
- Introduction of new email campaigns for user retention and
- conversion optimization
- Optimization of customer service processes incl.
- escalation management and tool structure
- Ebner Media Group GmbH & Co. KGHead of AcademyFebruary 2023 - Today (3 years and 4 months)Köln, GermanyArea of Responsibility:
- Profit and revenue responsibility for the business unit
- Strategic development of academy offerings incl. branding,
- pricing, and positioning in the competitive landscape
- Development of a reporting system
- Development and implementation of the marketing strategy
- Organizational development
Implemented Projects and Measures:- Introduction and implementation of initial AI workshops for marketers at
- W&V Akademie and designers at PAGE Academy
- Conception and execution of the webinar "AI in Marketing"
- Strategic realignment of the academy offering with a focus on AI
- IU Internationale HochschuleLecturer in MarketingOctober 2022 - March 2023 (5 months)Cologne, Germany
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Education
- Business Administrator, Business AdministrationCologne University of Applied Sciences2005Diplom Kauffrau, Betriebswirtschaft
- Online Marketing Manager DDA, European Certificate in Interactive Marketing, Online MarketingDDA German Direct Marketing Academy2013Online-Marketing Manager DDA, European Certificate in Interactive Marketing, Online-Marketing