Freelancer profile translated to English.
Back to original languageAbout Yurena
The best products are born from teams that understand the why and for whom they are created.
My mission is to drive product creation that solves real user needs and generates business impact. But without people, there is no product. That's why I deeply believe in supporting them, helping them grow, transform their mindset, and generate value continuously.
My approach combines technical expertise with what some call my superpower: connecting with people. I identify which skills to enhance and which areas to strengthen, aligning clear objectives for growth.
I have led Product Discovery, guiding Product Designers, Product Managers, and Researchers towards an outcome-oriented approach. I foster a culture of continuous learning and experimentation, helping teams make informed decisions and achieve strategic goals with real impact.
I am passionate about psychology and personal growth because I firmly believe that professional development and human growth go hand in hand.
My goal is simple yet transformative: to train and support more professionals dedicated to creating impact, not just completing tasks.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Decathlon Spain
On Malt
Product Discovery Lead & Product MentorOctober 2023 - March 2025 (1 year and 5 months)Barcelona, EspañaI support Product Managers, Product Designers, and Researchers in developing their skills, driving the implementation of Product Discovery, and fostering an outcome-oriented approach.🚀 What do I do?✔️ Product Mentorships → I mentor PMs, PDs, and Researchers to unlock challenges and develop both hard and soft skills to ensure upskilling.✔️ Product Discovery Implementation → I facilitate the adoption of continuous discovery, hypothesis validation, and informed decision-making based on insights and data.✔️ Mindset Transformation → I drive the shift towards an outcome-oriented culture, ensuring teams generate real impact for business and users.✔️ Training and Workshops → I design and deliver key training sessions for the evolution of product roles.✔️ Team Skill Assessment and Development → As the right hand of the Digital Spain Product Leader, I conduct individual assessments and co-create personalized growth plans for each product team professional.✔️ Discovery and Continuous Feedback Support → I work hand-in-hand with teams, reviewing their work, unblocking obstacles, and strengthening their focus on discovery and a value and impact-oriented mindset.🎯 What defines me in this role:✔️ Mentorship tailored to each professional, helping them understand not only the methodologies but also the why and when to apply them.✔️ Making the complex simple, connecting business, product, and users.✔️ Facilitating reflection and unlocking barriers, helping teams make decisions with greater confidence and autonomy.✔️ Combining technical expertise with a human approach, creating a safe space for learning and growth.💡 More than teaching discovery, I help change the way teams think, collaborate, and work on products. - ZazumeProduct DesignerE-COMMERCEDecember 2021 - December 2022 (1 year)Barcelona, Spain
- OneboxProduct DesignerE-COMMERCEDecember 2012 - December 2021 (9 years)Barcelona, Spain
Reviews
Recommendations
Be the first to recommend Yurena
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Specialization in usability and user experienceUX Learn2015
- Product DesignUX Learn2016