Freelancer profile translated to English.

Description

Bilingual Creativity and Brand Specialist with a Master's in Advertising Creativity (UCM Madrid) and a proven track record of delivering measurable business results through creative strategies and data-driven marketing. Experienced in cross-functional collaboration, stakeholder management, and end-to-end campaign execution, achieving +15% organic reach, +5% conversion rates, and +30% proposal approval across international teams. Proficient in GA4, Google Search Console, Meta Ads, Adobe CC, and Figma. Fluent in English and Spanish; based in Madrid with immediate availability for full-time positions.

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CC Group Construction LLC
Digital Content and Office Administrator (Remote)
CIVIL ENGINEERING
March 2021 - March 2023 (2 years)
Kenner, United States
Developed end-to-end visual communication strategy for a US-based client portfolio—managing stakeholder presentations and brand deliverables that increased proposal approval rates by 30%. Led paid social media advertising campaigns across Meta for Business to multiple audience segments, reporting on demographic performance and optimizing creatives to maximize ROI and engagement. Autonomously managed remote creative operations—redesigning cross-functional workflows and communication systems that reduced operational expenses by 20% and improved turnaround times.
asistente virtual Google Analytics Meta Ads Diseño gráfico
Representaciones Hayya
Digital Content and Inventory Manager
RETAIL (LARGE RETAILERS)
February 2018 - February 2020 (2 years)
Guatemala City, GU, Guatemala
Collaborated cross-functionally with the Sales team to define and execute go-to-market strategies—developing integrated digital campaigns that boosted organic reach by 15% and reinforced brand consistency across channels. Managed technical SEO operations with GA4 and Google Search Console—auditing indexing errors, diagnosing funnel drops, and translating data into UX improvements that optimized the customer journey. Optimized e-commerce product pages and visual assets on Shopify using A/B test data, improving store conversion rates by 5% through iterative creative and UX refinements.
Google Analytics Meta Ads Adobe Photoshop Diseño gráfico