About Yun Yun
English
Native or bilingual
Chinese
Native or bilingual
French
Fluent
Experience
- Thexco.officialMarketing and Media Campaign PlannerCONSULTING AND AUDITSMarch 2025 - Today (1 year and 5 months)Paris, FranceLead Generation & Business Development
- Implement multi-channel lead generation strategies to attract and qualify B2B and B2C prospects.
- Develop and manage a sales pipeline by identifying opportunities and ensuring lead follow-up.
Brand Strategist- Develop a coherent and differentiating brand strategy, aligning company values with consumer expectations.
- Contribute creative, communication, and marketing plans to ensure effective strategy execution across all channels.
Growth Marketing & Event Planning- Define clear objectives for each event (lead acquisition, awareness, loyalty) and measure results.
- Create content and communication materials to promote events and maximize participation.
- Manage event budgets and ensure profitability, optimizing costs and maximizing return on investment.
- Havas InternationalInternational Media Account ExecutiveCONSULTING AND AUDITSSeptember 2024 - March 2025 (6 months)Paris, FranceSupervise and coordinate the activities of local agencies to ensure alignment with objectives. Monitor local news, major campaigns, and market-related events for clients. Contribute to the writing and presentation of annual strategies, recommendations, and media guidelines. Verify compliance with guidelines in deliverables provided by local teams. Challenge feedback to ensure consistency of strategies and recommendations. Participate in writing meeting minutes and follow up on action items (worklists). Participate in regular meetings with the central client for operational follow-up. Coordinate and manage BU teams (Expertise, Insights, Social, AdOps) to provide effective and relevant media recommendations and operations.
- Viglamo Resort/CampingMarketing and Communication AssistantTRAVEL AND TOURISMJuly 2022 - January 2023 (6 months)Leucate, FranceLed the development of a comprehensive package, designed research plans and methodologies, formulated research questions, and selected data collection methods. Coordinated digital marketing and social media promotion. Implemented content marketing to increase engagement. Organized the logistics of three events to assist with budget control, venue decoration, menu design, and on-site coordination for the summer night market, Halloween party, and Christmas market.
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Education
- Master of ManagementMaster in Management Programme Grande École
- Master of Science in ManagementNEOMA Business School2023MSc International Marketing and Brand Management