Yuna Mouilti

Social media strategy development: defining communication objectives, target audiences, and editorial lines in line with the institutes' brand image. Implementation of an acquisition, loyalty, and local visibility-oriented strategy.

Editorial calendar planning and management: creation of a monthly calendar integrating news, beauty/wellness highlights, promotions, and brand announcements to ensure a regular and consistent presence across all platforms.

Engaging content creation: production of various content (posts, stories, Reels, tutorial videos, and before/afters) showcasing the teams' services and expertise. Adaptation of formats according to social media trends and algorithms.

Visual identity development: creation of a graphic charter and a digital brand identity to standardize materials and strengthen the visual recognition of the institutes on social media.

Community management and moderation: daily management of accounts (Instagram, Facebook), interaction with the community, responding to messages and comments, organizing contests and local partnerships to increase brand awareness.

Development and planning of an editorial calendar on Instagram, LinkedIn, and YouTube. Writing, managing, and moderating content on social media; analyzing publication performance. Conducting strategic monitoring of trends, engaging formats, and social media best practices. Design and writing of email campaigns (newsletters, event invitations). Organization and coordination of internal and external events. Creation of print and digital communication materials (social media posts, videos, visuals, web content).

Internal content creation: producing videos, writing articles, newsletters, and creating podcasts to highlight team activities and internal projects. Management and evolution of the M365 Help site: updating content, monitoring usage, and contributing to the redesign of the "Workplace" platform (editorial strategy, content production, stakeholder coordination). Organization and facilitation of internal formats: leading webinars, collaborative workshops, and discussion sessions related to internal tools and practices. Co-organization of annual seminars: logistics, communication materials, participation in key event segments, and overall event coordination.