YHAbout Yumi
I am a trilingual business development professional with 10+ years of experience in global B2B strategy, cross-border partnerships, and innovation project management across Japan, the U.S., and Europe.
As a former Business Development Manager at TOTO Ltd., I have built strong partnerships with startups, VCs, and government entities across diverse sectors—healthcare, energy, sanitation, and digital. My expertise lies in helping European companies navigate the Japanese market, and supporting Japanese corporates in identifying and collaborating with global tech partners.
Now based in the Netherlands and working as a freelance consultant, I support international companies with:
- Japan market entry strategy and execution
- Startup scouting and partnership coordination
- Product localization and PoC planning
- Bilingual project facilitation (Japanese / English / Chinese)
Let's collaborate to bridge innovation between Japan and the world.
📍Based in Amsterdam, available remotely or on-site within Europe & Japan
📅 Available for freelance and project-based consulting
Japanese
Native or bilingual
English
Fluent
Chinese
Native or bilingual
Can work on-site
Amsterdam (up to 50km)
Experience
- Toto Ltd.Business Development ManagerApril 2021 - Today (5 years and 2 months)Tokyo, Japan• Strategic Partnerships: Cultivated relationships with startups, VCs, and government officials across healthcare, sanitation, energy, and digital sectors in China, Singapore, the U.S., and Europe, both online and through direct visits, securing potential partners for ongoing and future projects• Product Development: Led product development, market research, and tech selection for a new FemTech product. Managed PoC with overseas startups, driving the project to the next development phase• Innovation Challenge: Established an internal innovation challenge from the ground up, designing the process from submission to selection and attracting nearly 100 ideas. Provided strategic mentorship to participants, supporting their concepts and driving the company's innovation efforts
- TOTOUSAGlobal Account ManagerJanuary 2017 - March 2021 (4 years and 2 months)San Jose, CA, USA• Product launch: Spearheaded product launches for the world's No.1 semiconductor equipment company, generating 20M USD in annual sales through market analysis and strategic planning• Sales growth: Grew sales by 16M USD annually for 2 consecutive years (54% growth YoY) by overseeing product delivery plan, negotiating pricing, leading QBR, and resolving quality issues in both technical and commercial roles• Team leadership: Supervised 2 sales teams consisting of 9 members across the U.S. and Japan
- TOTO LtdAccount ManagerApril 2015 - December 2016 (1 year and 8 months)Tokyo, Japan• Client Acquisition: Established relations with 8 new clients that are local industry leaders in the optical communication and lighting industry within APAC• Client Retention: Sustained the company's relationship with 20+ unsatisfied clients by optimizing operational efficiencies for end-of-production product lines
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Education
- California State University of Monterey Bay
- Bachelor of ArtsChuo University2013B.A. in Law,