Yuliya Brachet Kyslan

Product development (Body, Home, Promotional Sets categories) with a 3-year horizon: development of 12 SKUs (Bath&Body), 7 SKUs (Home), 15 SKUs (Promo), product concepts, 360° ecosystem strategy, creative ideas (packaging, naming, activations), project profitability analysis, operational production monitoring (formula development, stability tests, olfactory validation, production standards, technical plans).

Briefs to cross-functional departments on launch objectives (packaging, purchasing, creative studio, communication, education, digital, retail, Fragrance House, agencies).

Market analysis and competitive intelligence: strategic thinking, trend monitoring, launches, activations, consumer behavior.

Management of a final-year intern.

Implementation of the distribution strategy for the brand portfolio (Château Galoupet, Château d'Esclans, Chandon, Estes & Wines, SirDavis) in the French market: marketing plans, business reviews, development of sales support tools, and product activations.

Brand Ambassador role: product presentations to sales teams, trade, masterclasses, private events, staff training.

Operational support for the brand portfolio: creation of product sheets and presentations, activation management, weekly/monthly reporting.

AP&C budget monitoring: between €100k and €150k, development of a budget estimate for the following year.

Participation in product development: schedule management, formula evaluation, shades (shade matching, development of a 20-shade range), pricing recommendations, packaging development, technical plan validation, in coordination with various departments (laboratories, regulatory, management control...).

Creation of marketing materials: concept boards, marketing files, briefs to internal departments, briefs on 360° campaigns and production monitoring.

Quantitative/qualitative studies: analysis of sell-in and sell-out performance, study of segment evolution in key markets (US, UK, France, and Asia), development of a shade study and consumer roadmaps/feedback, press reviews, field feedback.

Forecast/market analysis: analysis of estimated vs. actual quantities, strategic/competitive thinking, innovations, consumer trends.