Yuliya Brachet Kyslan

Product development (Body, Home, Promotional Sets axes) with a 3-year horizon: development of 12 SKUs (Bath&Body), 7 SKUs (Home), 15 SKUs (Promo), product concepts, 360° ecosystem thinking, creative directions (packaging, naming, activations), project profitability analysis, operational production monitoring (formula development, stability tests, olfactory validation, production standards, technical plans).

Briefs to cross-functional departments on launch objectives (packaging, purchasing, creative studio, communication, education, digital, retail, Fragrance House, agencies).

Market analysis and competitive intelligence: strategic thinking, trend monitoring, launches, activations, consumer behavior.

Management of an intern at the end of her studies.

Implementation of the distribution strategy for the brand portfolio (Château Galoupet, Château d'Esclans, Chandon, Estes & Wines, SirDavis) in the French market: marketing plans, business reviews, development of sales support tools, and product activations.

Brand Ambassador role: presenting products to sales teams, trade, masterclasses, private evenings, staff training.

Operational support for the brand portfolio: development of product sheets and presentations, activation management, weekly/monthly reporting.

Monitoring of the A&P budget: between €100k and €150k, development of a budget estimate for the following year.

Participation in product development: schedule management, formula evaluation, shades (shade matching, development of a range of 20 shades), pricing recommendations, packaging development, technical plan validation, in coordination with various departments (laboratories, regulatory, management control...).

Creation of marketing materials: concept boards, marketing files, briefs to internal departments, briefs on 360° campaigns and production monitoring.

Quantitative/qualitative studies: analysis of sell-in and sell-out performance, study of segment evolution in key markets (US, UK, France, and Asia), shade study and consumer roadmaps/feedback, press releases, field feedback.

Forecast/market analysis: analysis of estimated vs. actual quantities, strategic/competitive thinking, innovations, consumption trends.