Yugaraj Sarma

• • Analysed market-level and operational barriers to Parently's re-entry into the Danish market for a circular rental business model.

• • Built go-to-market roadmaps and presented clear strategic recommendations to senior management.

• • Assessed operational readiness across two European markets, focusing on logistics feasibility and cost structure.

• • Identified key reasons why consumers hesitate to trust rental models and proposed localisation and partnership strategies to address them.

• • Managed inbound product flows and order fulfilment, keeping stock accurate across both online and physical channels.

• • Connected Shopify with Circuly (a circular economy subscription platform) to automate invoicing, cutting manual processing time by 30%.

• • Handled daily stock accuracy checks and order processing to ensure smooth fulfilment.

• • Managed the full Order to Cash process for Nordic markets in SAP MM/SD, covering inbound replenishment, purchase orders, stock registration, and 3PL delivery execution.

• • Coordinated daily with Frigoscandia as the external 3PL partner for chilled and frozen product distribution across Nordic distribution centres, supporting stock accuracy and resolving SAP discrepancies.

• • Manually entered and corrected stock data in SAP when automated IDoc flows failed, maintaining uninterrupted inventory accuracy for cold chain products.

• • Ran monthly stock and sales reconciliation across 3PL partners to meet internal control and audit requirements, maintaining over 97% inventory accuracy.

• • Automated supplier-to-3PL data flows in SAP, reducing regional lead times by 10% and cutting manual stock registration work.

• • Monitored 3PL performance KPIs including lead time, fill rate, and inventory accuracy, and reported findings to supply chain management.

• • Supported master data updates for the Nordic cluster and contributed to SOP documentation for inbound and replenishment processes.