Youssef Nihmatouallah

E-commerce and digital content manager for over 3 years, passionate about growth and data. I have managed projects for a Parisian luxury house and agencies specializing in DTC brands.

I was particularly responsible for the complete management of 5 international markets, optimizing customer journeys and conversion funnels, implementing loyalty programs, and collaborating closely with Sales and Customer Service teams.

I also launched and optimized several brands on marketplaces (Amazon and Galeries Lafayette), handling product additions, creation and optimization of visuals, descriptions, and SEO positioning.

Today, as the founder of SponsorPlay, I manage a 100% online platform: SEO strategy, high-value analytical content production, data-driven analyses, and digital activations (football, F1, NBA, DTC).

My skills include:

• Complete management of e-commerce stores (Shopify & WordPress)

• Product, visual, and description addition and optimization

• Content creation and management (photos, texts, SEO)

• Customer service and loyalty programs

• Data management (GA4, Looker Studio, Power BI) with sales performance tracking

Professional French/English bilingual, available immediately in Île-de-France and throughout France.

I will assist you in the operational management and development of your websites and online stores to improve customer experience, boost visibility, and grow your business sustainably and measurably.