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Youssef NihmatouallahYN

Youssef Nihmatouallah

E-commerce and Content Manager

€125/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Youssef

E-commerce and digital content manager for over 3 years, passionate about growth and data. I have managed projects for a Parisian luxury house and agencies specializing in DTC brands.
I was particularly responsible for the complete management of 5 international markets, optimizing customer journeys and conversion funnels, implementing loyalty programs, and collaborating closely with Sales and Customer Service teams.
I also launched and optimized several brands on marketplaces (Amazon and Galeries Lafayette), handling product additions, creation and optimization of visuals, descriptions, and SEO positioning.
Today, as the founder of SponsorPlay, I manage a 100% online platform: SEO strategy, high-value analytical content production, data-driven analyses, and digital activations (football, F1, NBA, DTC).
My skills include:
• Complete management of e-commerce stores (Shopify & WordPress)
• Product, visual, and description addition and optimization
• Content creation and management (photos, texts, SEO)
• Customer service and loyalty programs
• Data management (GA4, Looker Studio, Power BI) with sales performance tracking
Professional French/English bilingual, available immediately in Île-de-France and throughout France.
I will assist you in the operational management and development of your websites and online stores to improve customer experience, boost visibility, and grow your business sustainably and measurably.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Novira
    Digital Project Manager
    March 2026 - Today (3 months)
    Paris, France
    I support restaurants, coffee shops, and brands in the hospitality sector in developing their digital presence through a comprehensive approach: website creation, content production, and marketing strategy.
    With Novira, my goal is to create a strong and coherent brand image that attracts customers and enhances your establishment.
    I design modern, high-performing websites tailored to your identity, aimed at converting your visitors into customers.
    I produce premium visual content (photos, videos, Reels) to showcase your products, your venue, and your experience.
    I also develop digital strategies to improve your visibility, strengthen your positioning, and generate more traffic.
    My approach is simple: combine aesthetics, coherence, and effectiveness to meet concrete objectives.
    Services offered:
    • Website creation (design, UX, optimization)
    • Content creation (photo, video, social media)
    • Digital marketing (Instagram strategy, branding, acquisition)
    I work with a results-oriented vision, adapting to the specific needs of each client.
    Instagram: @novira_75
    website Social media Communication hospitality Coffee
  • S.T. Dupont
    DIGITAL PROJECT MANAGER APPRENTICE
    LUXURY GOODS
    October 2023 - October 2024 (1 year)
    Paris, France
    Managed 5 Shopify stores (FR, UK, DE, ES, IT) → +25% revenue/year
    Launched premium loyalty programs & managed marketplaces (+20%)
    Redesigned UX & advanced SEO → +18% conversion rate
    Daily management of customer service inquiries related to multilingual e-commerce sites (Shopify)
    E-commerce Shopify Shopify E-commerce Site Project Management Social Media
  • CGI Business Consulting
    Consultant
    CONSULTING AND AUDITS
    July 2024 - July 2024
    Paris, France
    Analyzed client needs facing an obsolete reporting system → proposed an adapted solution
    Deployed omnichannel system & dashboards via Looker Studio
    Analyzed CRM (Salesforce) → recommendations on customer segmentation and change management support
    Project Management Consulting CRM Teamwork Salesforce

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Education

  • MASTER SPÉCIALISÉ MARKETING
    SKEMA Business School
    2024
    MASTER SPÉCIALISÉ MARKETING
  • MASTER INGÉNIERIE
    Université de Caen Normandie
    2023
    MASTER INGÉNIERIE

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