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Youssef KastalyYK

Youssef Kastaly

Senior Marketing Manager

€250/day
Casablanca, MA
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Youssef

Independent marketing and project management expert, I support companies in designing and implementing high-performing strategies. Thanks to a results-oriented approach, I have helped my clients increase their qualified leads by +35%, boost their organic traffic by +40%, and improve their customer satisfaction to over 90%. My expertise covers digital campaign management, SEO/SEA optimization, complex project coordination, and the implementation of innovative solutions to maximize return on investment. I transform your objectives into concrete, measurable, and sustainable results.
  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • English

    Fluent

Can work on-site
Casablanca (up to 50km)

Experience

  • HAIER EUROPE
    Training & Product Manager
    February 2021 - November 2021 (9 months)
    Casablanca, Morocco
    • Development of communication and promotion strategies in collaboration with sales teams
    • Benchmark and competitive intelligence.
    • Product training for animators
    • Organization of promotional and communication actions: POP, POS, Catalog
    • Sales forecasting based on statistics and promotional actions, transmitting them to relevant departments: production, purchasing, logistics
    • Dissemination of relevant information to all stakeholders: new references
    • Implementation of displays for product exhibition in stores
    • Setting objectives for animators (Sell-out) and monitoring the results of various operations/campaigns
    • Preparation of weekly sales activity reports
    • Develop and manage the marketing budget
  • Jumeira Immobiler
    Marketing Manager
    February 2015 - June 2020 (5 years and 4 months)
    Casablanca, Morocco
    • Action on specific requests from major clients - Negotiation -
    • Promote the company's image and reputation through advertising campaigns
    • Be attentive to market developments and competitor offerings.
  • LG Electronics
    Assistant Product Manager / TV & AV
    January 2012 - January 2015 (3 years)
    Dubaï, United Arab Emirates
    • Participation in the launch of new products in Dubai 84" Inch & OLED
    • Training of the network animators team in Morocco for these products
    • Evaluation of animators and conducting training sessions for new recruits
    • Monitoring the performance of animators across different distribution networks (Hypermarkets, Cosmos Virgin Megastores, Biougnach, Aswak Essalam...)

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Education

  • DTS in visual communication.
    Institut IHB
    2001
    DTS en communication visuelle.
  • Baccalaureate in experimental sciences.
    1998
    Baccalauréat en sciences expérimentales.

Skill set

Categories