Freelancer profile translated to English.
Back to original languageAbout Youssef
Independent marketing and project management expert, I support companies in designing and implementing high-performing strategies. Thanks to a results-oriented approach, I have helped my clients increase their qualified leads by +35%, boost their organic traffic by +40%, and improve their customer satisfaction to over 90%. My expertise covers digital campaign management, SEO/SEA optimization, complex project coordination, and the implementation of innovative solutions to maximize return on investment. I transform your objectives into concrete, measurable, and sustainable results.
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Can work on-site
Casablanca (up to 50km)
Experience
- HAIER EUROPETraining & Product ManagerFebruary 2021 - November 2021 (9 months)Casablanca, Morocco• Development of communication and promotion strategies in collaboration with sales teams• Benchmark and competitive intelligence.• Product training for animators• Organization of promotional and communication actions: POP, POS, Catalog• Sales forecasting based on statistics and promotional actions, transmitting them to relevant departments: production, purchasing, logistics• Dissemination of relevant information to all stakeholders: new references• Implementation of displays for product exhibition in stores• Setting objectives for animators (Sell-out) and monitoring the results of various operations/campaigns• Preparation of weekly sales activity reports• Develop and manage the marketing budget
- Jumeira ImmobilerMarketing ManagerFebruary 2015 - June 2020 (5 years and 4 months)Casablanca, Morocco• Action on specific requests from major clients - Negotiation -• Promote the company's image and reputation through advertising campaigns• Be attentive to market developments and competitor offerings.
- LG ElectronicsAssistant Product Manager / TV & AVJanuary 2012 - January 2015 (3 years)Dubaï, United Arab Emirates• Participation in the launch of new products in Dubai 84" Inch & OLED• Training of the network animators team in Morocco for these products• Evaluation of animators and conducting training sessions for new recruits• Monitoring the performance of animators across different distribution networks (Hypermarkets, Cosmos Virgin Megastores, Biougnach, Aswak Essalam...)
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Education
- DTS in visual communication.Institut IHB2001DTS en communication visuelle.
- Baccalaureate in experimental sciences.1998Baccalauréat en sciences expérimentales.