Freelancer profile translated to English.
Back to original languageAbout Youssef
SEO Consultant, I have been supporting leading companies such as La Poste, Brico DĂ©pĂ´t, Leboncoin forover 11 yearsonhighly complex technical SEO projects).
Specializing intechnical SEO**(log analysis, architecture, Core Web Vitals, internal linking, semantic cocoons, GEO (Generative Engine Optimization)**, I work one-commerceoptimization and otherSaaSplatforms: internal linking, faceted navigation, optimized site structure, and semantic markup redesign.
My role includes deployingstrategic SEO roadmapsin coordination with marketing, back-end, and front-end development teams, within Agile environments. My missions also includecreating and managing automated dashboardsfor performance monitoring and **identifying quick wins to optimize my clients' ROI**.
Certified inMachine Learning (Le Wagon)**, I integrate AI into **SEO workflows**: audit automation, optimized content generation, and **autonomous agentdevelopment.
My approach: design and deploy **solid, scalable, and performance-oriented SEO strategies**, combining strategic vision with technical expertise.
=> 🏆 E-commerce & Search Winner – Technical SEO and Applied AI Specialist (with La Poste)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- LA POSTE.FRSEO ConsultantCONSULTING AND AUDITSJuly 2023 - July 2024 (1 year)Issy-les-Moulineaux, France
Strategic SEO & AI Steering
Design and deployment of large-scale SEO strategies, integrating AI for semantic analysis, task prioritization, and continuous optimization.Implementation of internal AI tools (content analysis, opportunity detection, SEO report automation).Web Performance Improvement and Core Web Vitals Optimization
Implementation of Web Performance fixes: reducing loading time, code optimization, resource management (JS/CSS), image optimization, and lazy loading.Comprehensive front-end and back-end performance audit.Monitoring of Core Web Vitals KPIs (LCP, CLS, FID) with continuous adjustments.Implementation of SEO Log Analysis
Setting up server log analysis pipelines to monitor Googlebot crawling and identify indexing barriers.Detailed analysis of crawl patterns, identification of budget wastage areas, and optimization recommendations.Internal Linking Optimization
Redesign and enrichment of internal link structures to maximize internal PageRank distribution and improve indexing depth.Development of AI algorithms to identify priority links and create thematic clusters.Faceted Navigation Activation and Optimization
Definition of SEO facet strategy: selective activation of relevant filters and optimization of facet URLs (tags, canonical, controlled indexing).Collaboration with product teams to limit duplicate content and maximize qualified traffic.Steering Back-end and Front-end Teams
Coordination with back-end and front-end developers for the implementation of technical fixes (Web Performance, SEO, architecture).Writing and validation of technical user stories for production integration.SAFe Agile Methodology
Integration into the SAFe Agile framework: PI Planning participation, sprint tracking, technical arbitration.Technical steering - Brico DĂ©pĂ´t -Groupe KingFisherSEO ManagerE-COMMERCEFebruary 2021 - July 2023 (2 years and 5 months)Longpont-sur-Orge, France
Development of an E-commerce Focused Technical SEO Roadmap
Definition and prioritization of technical tasks with a focus on product category performance, internal linking, and indexing depth management.Implementation of a user journey optimization strategy for high-potential conversion categories.Coordination with IT, marketing, and product teams to integrate the roadmap into the development cycle.Faceted Navigation Optimization
Comprehensive audit of faceted navigation and identification of filters to activate for indexing to maximize organic traffic.Implementation of specific SEO rules: tags, URL management, canonicalization, and duplicate content prevention.Improvement of consistency between navigation, site structure, and internal linking to enhance the discovery of high-value pages.Deployment and Optimization of the SEO Blog
Design and structuring of a blog optimized to capture intent-based traffic and inspire product purchases.Implementation of an editorial calendar aligned with product seasons and trends.Integration of blog content into the internal linking structure towards priority category and product pages.Creation and Automation of SEO & Technical Dashboards
Development of automated dashboards (DataStudio) to monitor: SEO performance, strategic positions, Core Web Vitals, organic traffic, and conversions.Implementation of automated alerts to quickly detect anomalies (traffic drops, indexing errors, web performance regressions).Implementation of Internal Linking Strategy
Optimization of internal links from high-traffic pages to strategic pages (deep categories, seasonal products).Structuring of the site hierarchy in line with business objectives and SEO priority setting. - Leboncoin - ADEVINTAAcquisition Performance ManagerRETAIL (SMALL BUSINESS)April 2018 - February 2021 (2 years and 10 months)Paris, France
SEO Team Management and Steering
Management of two SEO project managers, supervision of planning and task tracking.Implementation of coordination rituals (stand-ups, deliverable tracking, weekly reporting) and training on SEO and web performance best practices.Interface between the SEO team, developers, and decision-makers to streamline deployments.SEO Roadmap Development
Construction of a strategic roadmap integrating audits, action prioritization, and alignment with business objectives.Inclusion of key tasks: technical optimizations, internal linking, web performance, monitoring.Coordination of production releases using an Agile framework.Semantic Markup Redesign
Complete review of HTML markup (Hn titles, meta-data, Schema.org microdata).Code optimization to improve search engine understanding of pages and strengthen semantic consistency.Web Performance Strategy Steering
Implementation of technical fixes: cache configuration, lazy loading implementation, GZIP compression activation.Monitoring of Core Web Vitals and continuous optimization of front-end and back-end performance.Close collaboration with developers to maintain a high level of performance after each release.PR Sculpting and Internal Linking Optimization
Implementation of PR sculpting techniques: obfuscation of secondary links, addition of contextual links to strategic pages, reorganization of SEO facets.Improvement of internal PageRank flow to maximize the visibility of high commercial value pages.
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Education
- Certified LE WAGONCertifié LE WAGON
- MACHINE LEARNING CERTIFICATIONLE WAGON2023CERTIFICATION MACHINE LEARNING
Certifications
- Machine Learning & PythonLe Wagon2023