Youssef H.

I am a digital traffic acquisition specialist with solid experience in managing international advertising campaigns. I support brands and companies in their digital development by designing and managing high-performing acquisition strategies tailored to their brand awareness, conversion, and growth objectives.

My expertise covers all acquisition levers: Google Ads (Search, Display, YouTube), Social Ads (Meta, TikTok, LinkedIn, Twitter/X), Programmatic, and multichannel campaigns. Accustomed to working on global projects, I master segmentation by geographical areas (Europe, Africa, Americas, Middle East, Asia-Pacific) as well as adapting campaigns to cultural and linguistic contexts. I create and optimize multilingual campaigns to effectively target diverse audiences and maximize results.

I work with a data-driven and performance-oriented approach: monitoring and analyzing results through Google Analytics, Meta Ads Manager, TikTok Ads Manager, and other tracking tools, continuously optimizing campaigns to improve ROI and reduce acquisition cost. I also produce clear and actionable reports to manage marketing strategies agilely and effectively.

Beyond the technical aspects, I make it a point of honor to combine creativity and strategy. I know how to design messages adapted to different audiences, test new formats (including TikTok trends and short-form content), and leverage digital innovations to generate maximum impact.

My objective is clear: to help companies increase their visibility, attract qualified traffic, and grow in new markets through intelligent digital campaigns adapted to each context.