Youssef Fakhreddine

Senior Programmatic Consultant, I support advertisers, agencies, and trading desks in structuring, activating, and optimizing their digital campaigns across various DSPs, ad servers, and ad builders. I work with a rigorous, results-oriented approach to ensure a clean and coherent setup from brief to reporting.

I am involved in the entire programmatic value chain: brief qualification, account structuring, campaign architecture, supply and private deal management, configuration, continuous optimization, and performance analysis. My scope covers display, video, audio, DOOH, and Rich Media activations, with a constant focus on business clarity and operational efficiency.

I also conduct comprehensive audits: strategic coherence, budget efficiency, tracking, DSP compliance, and execution quality. Recommendations are directly applicable.

I also assist advertisers in internalizing their media buying: DSP selection, workflow organization, guideline creation, documentation, team training, and supervision of initial activations. Finally, I handle the administrative aspects: budget framing, invoice verification, reconciliation, multi-currency management, international payments, and withholding taxes.

My working method is based on precision, transparency, and efficiency. I favor actionable deliverables, clear communication, and smooth collaboration with internal teams, agencies, publishers, and technical partners.

Based between Aix-en-Provence and Casablanca, I primarily work remotely and can travel to Europe and Morocco if needed for strategic meetings, workshops, kick-offs, or reviews. Available for one-off assignments, operational support, complete audits, or long-term engagements.