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Malt Strategy
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Malt Tech Trends 2026
Yousra KerroumYK

Yousra Kerroum

Strategy & Brand Identity

€250/day
Tours, FR
3-7 years
Social Media
Showcase Website
Visual Identity
Marketing and Communication Strategy
Event Planning

Average response time: 1 hour

Freelancer profile translated to English.
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About Yousra

I help you transform a fuzzy business into a clear, structured, and sellable brand.

Specifically: we align your image, your message, and your customer experience so that your prospects immediately understand what you offer... and want to take action.

Tailor-made support 📐
Brand Image — Digital Strategy — Brand Experience

  • French

    Native or bilingual

Can work on-site
Tours (up to 50km)

Experience

  • Comité Régional du Tourisme Centre-Val de Loire
    Communication Manager for La Loire à Vélo
    April 2024 - August 2024 (4 months)
    Orléans, France
    Loire à Vélo 🚲
    ☞ Graphic Design,
    ☞ Community Management - participation in strategic thinking,
    ☞ Responding to inquiries from website and social media users.
    Graphic Design Social Media Social Media Strategy Web Copywriting Digital Communication
  • Comité Régional du Tourisme Centre-Val de Loire
    Project Manager for Regional Tourist Marketplace
    November 2021 - February 2024 (2 years and 3 months)
    Orléans, France
    ☞ Collaboration with the Marketplace referents of the Regional Development Agencies to meet the requirements of the region's tourism providers, by analyzing performance and identifying opportunities for continuous improvement.
    ☞ Organization and management of four seminars aimed at fostering collaboration between tourism sector stakeholders,
    ☞ Internet and external communication.
    ☞ Updating and creating internal and external communication materials (website, newsletter, videos, flyers…)
    Communication Strategy Digital Communication Project Management Event Management Data Analysis
  • Les Vitrines de Tours
    Communication Manager
    April 2021 - August 2021 (4 months)
    Tours, France
    ☞ Community Management - participation in strategic thinking,
    ☞ Design and implementation of a complete website redesign,
    ☞ Creation and management of a solidarity event within the city of Tours,
    ☞ Analysis of the needs of local businesses to guide them in implementing digital solutions to enhance their online visibility.
    Digital Communication Showcase Website Social Media Strategy Event Planning Project Management
Check out Yousra's experience

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Education

  • Master 2 (M2) Digital Communication and Influencer Marketing
    ESG Tours
    2023
    ☞ Piloter et promouvoir un projet de développement digital ☞ Concevoir et déployer une campagne d'acquisition web ☞ Optimiser la relation client sur le web ☞ Optimiser les performances d'un site en ligne ☞ Construire un système de veille ☞ Management et accompagnement au changement ☞ Web marketing, marketing d'influence et réseaux sociaux
  • Bachelor's degree Commerce and Marketing
    ESG Tours
    2021
    ☞ Élaborer un plan de développement commercial ☞ Développer la relation client et fidéliser le portefeuille ☞ Encadrer et animer une équipe commerciale ☞ Évaluer les résultats d'un plan d'actions commerciales
Check out Yousra's education

Certifications

  • Chinese Language HSK2
    Beijing Institute of Education
    2015
    Chinese

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