Freelancer profile translated to English.
Back to original languageAbout Yousra
Passionate about digital, I work at the intersection of product management, project delivery, and online acquisition. My role is to help companies turn their ideas into concrete and high-performing products, while keeping the user at the center.
With experience in roadmap management, agile facilitation, team coordination, as well as acquisition strategy and journey optimization, I enjoy working on projects that combine strategic vision and operational execution.
My goal: to deliver useful, effective and results-oriented products that directly contribute to growth and user satisfaction.
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Passionate about digital, I work at the intersection of product management, project delivery, and digital acquisition. My mission is to help companies turn ideas into concrete, high-performing products while keeping the user at the center.
With experience in roadmap management, agile facilitation, cross-functional team coordination, as well as growth and acquisition strategies, I enjoy driving projects that combine strategic vision with hands-on execution.
My goal: to deliver valuable, efficient, and results-oriented products that directly contribute to both growth and user satisfaction.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 30km)
Experience
- GOOD TO GREAT SOLUTIONDigital product ownerE-COMMERCEFebruary 2025 - July 2025 (6 months)Toronto, CanadaManagement of digital projects in an international context, with a strong product and user orientation. Implementation and facilitation of the Agile Scrum methodology to accelerate delivery and maximize business value.- Definition and prioritization of the product roadmap in line with strategic issues.- Backlog management (user stories, epics, acceptance criteria).- Facilitation of Agile ceremonies and coordination of multidisciplinary teams (devs, UX/UI, QA, business).- Launch and improvement of web & mobile digital features, focused on user experience.- Monitoring of product KPIs (adoption, retention, performance) and implementation of a continuous improvement approach.
- TRACTION GROWTH AGENCYDigital Acquisition LeadE-COMMERCEApril 2024 - February 2025 (11 months)Lille, France
- Acquisition strategy - Multi-channel campaigns (Meta, Google, TikTok, SEO)
- Pais Ads - Targeting, A/B testing, budget optimization
- Conversion - Funnel analysis, landing pages, CRO
- Retention - E-mail/SMS marketing, loyalty, CLV
- Analytics - KPI tracking (ROAS, CPA, CTR), data-driven decisions
___________________________________- Acquisition strategy - Multi-channel campaigns (Meta, Google, TikTok, SEO)
- Pais Ads - Targeting, A/B testing, budget optimization
- Conversion - Funnel analysis, landing pages, CRO
- Retention - E-mail/SMS marketing, loyalty, CLV
- Analytics - KPI tracking (ROAS, CPA, CTR), data-driven decisions
- Samsung Electronics FranceDigital and e-commerce project managerE-COMMERCEJanuary 2024 - August 2024 (7 months)Saint-Ouen, France
- End-to-end management of the supply of digital resources for the Paris 2024 Olympic Games (product visuals, apps, banners, micro-sites...) in compliance with the OCOG guidelines.
- Market analysis and monitoring as part of the global partnership with the Olympic Games
- Management of e-retail projects (Amazon, Boulanger, Darty, Fnac, Bouygues...) - optimization of product pages and performance monitoring
- Steering the creation of apps for Retails Stores and Pop-up Stores
________________________________- End-to-end management of the supply of digital resources for the Paris 2024 Olympic Games (product visuals, apps, banners, micro-sites...) in compliance with the OCOG guidelines.
- Market analysis and monitoring as part of the global partnership with the Olympic Games
- Management of e-retail projects (Amazon, Boulanger, Darty, Fnac, Bouygues...) - optimization of product pages and performance monitoring
- Steering the creation of apps for Retails Stores and Pop-up Stores
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Education
- Bachelor's Degree in Information Communication - New Media and Digital CommunitiesUniversity Paris 82017
- Master's Degree in Audiovisual Communication & Digital MarketingECITV2019
Certifications
- Agile PMAPMG International2023
- Meta Certified Digital Marketing AssociateMeta2023