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Yousra A.YA

Yousra A.

Product Manager - SaaS & E-commerce

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Yousra

Product Manager, I help you accelerate your product development and strengthen the performance of your tech teams, with over 60 projects managed (SaaS, apps, websites)

My approach is hands-on: I dive into the daily lives of your teams, identify bottlenecks, and provide concrete solutions to generate measurable results.

4 signs you need product reinforcement:

  • Your time-to-market is lengthening → Your tech/product teams are delivering too slowly.
  • Your product organization is no longer scaling → Processes that were effective with 5 developers no longer hold up with 10+.
  • You're delivering without impact → Features are released but don't improve your business KPIs.
  • Your investors are questioning execution → The resources are there, but the roadmap isn't materializing.

My services as CPO / Product Manager

  • Product & Tech Diagnosis: comprehensive audit of your organization, identification of efficiency blockers and levers.
  • Pragmatic Product Strategy: definition of a clear roadmap and integration of modern tools (AI, no-code) to deliver faster.
  • Optimized Delivery: PM coaching, implementation of agile processes and truly actionable KPIs.
  • Product Design: creation or redesign of products, leveraging AI and no-code innovations to accelerate time-to-market.

They trusted me:

Orange, Prisma Media, G7, Ecole polytechnique l'X, Arrow, Wold ....

Want to work together?

Quick chat, clear answer.

**I respond in less than 1h**. Shall we talk?

  • English

    Fluent

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • G7 Taxis
    Product Manager - TAXI G7 Service Application
    TRANSPORTATION
    January 2025 - Today (1 year and 5 months)
    Paris, France
    Contribution to a platform serving ~25 million trips per year.

    Architecture and delivery of REST APIs for high-volume taxi ordering services (endpoint creation, partner integrations, web & mobile multi-channel journeys).

    Data-driven product steering: framing backend initiatives through discovery, usage analysis, competitive benchmarking, and feasibility studies.

    Platform reliability & operational excellence: observability (logs/metrics), incident resolution, functional acceptance testing, performance optimization, and technical debt reduction.

    Advanced functional & technical specifications: definition of API contracts, edge cases, business rules, and Front ↔ Back synchronization.

    Strategic roadmap prioritization: arbitration between business impact, technical complexity, and delivery capacity.

    Accessibility impact project: implementation of a recommendation service for people with reduced mobility, improving the experience and journeys for users with disabilities, by leveraging inclusive offerings (adapted vehicles).
    API Functional Acceptance Testing Project Management Functional Specifications Product Roadmap
  • Prisma Media
    Product Manager Audiovisual - Télé loisirs & GALA
    PRESS AND MEDIA
    September 2023 - Today (2 years and 9 months)
    Paris, France
    I worked as a Data Product Owner on the Télé Loisirs application. My main role was to ensure data quality, making sure it was accurate and well-structured. I managed our application's API and collaborated with our partners to ensure smooth data integration.

    My Responsibilities:

    - Collect and analyze stakeholder needs.
    - Develop data-driven strategies.
    - Manage data quality.
    - Lead operational implementation.
    - Analyze performance through company OKRs (Objectives and Key Results).
    - Communicate and update roadmaps and KPIs (Key Performance Indicators).
    - Organize and participate in brainstorming workshops with design teams.
    - Organize and lead Agile Scrum ceremonies within the product team.

    Results:

    - Defined the 1-year product roadmap and implemented the strategy for the Télé Loisirs application, impacting over 10 million monthly users.

    - Collaborated with technical teams to optimize the application's APIs, reducing latency by 20% and improving overall application fluidity.

    - Integrated a new data partner, expanding our user base and increasing audience by 10%, while improving analysis accuracy and user experience personalization.
    Roadmap Definition and Monitoring of Indicators (KPI) Scrum OKR Database
  • ORANGE
    Product Manager - Application study and design
    TELECOMMUNICATIONS
    September 2021 - September 2023 (2 years)
    I led the study and design of a strategic application attached to the IT department. The project involved transforming a database without a user interface into a usable tool for various departments within the company. This application served as a product repository for future catalogs, an essential resource for Orange's new collections.

    My Responsibilities:

    - Gather and analyze product line needs.
    - Manage the product backlog, ensuring clarity of requirements, constant updates, and prioritization.
    - Create mockups, data models, and processes.
    - Drive the evolution of applications used within the Projects, Studies, and Production Catalog department.
    - Facilitate workshops and collaborate closely with development, design, and testing teams to ensure effective feature implementation.
    - Actively participate in risk management and product-related problem-solving activities.

    Results:

    - Managed a strategic project at Orange integrating a product database into several internal tools, optimizing resource management and reducing processing time by 10% for supply chain teams.

    - Organized brainstorming workshops with design and technical teams, resulting in the creation of an innovative feature that increased user satisfaction by 20% in post-launch surveys.
    Backlog Management Agile Methodologies JIRA KPIs MVP

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Education

  • Master's degree Management and Consulting in Information Systems
    ESGI-School of Computer Engineering
    Master's degree Management and Consulting in Information Systems
  • Bachelor's degree Management and consulting in Information Systems
    ESGI-School of Computer Engineering
    Bachelor's degree Management and consulting in Information Systems

Skill set

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