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Malt Strategy
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Malt Tech Trends 2026
Yourix MpakaYM

Yourix Mpaka

Social Media Manager & Graphic Designer | Traffic Manager

€342/day
Paris, FR
3-7 years
Communications Officer
Social Media
SEO
Traffic Management

Average response time: 1 hour

Freelancer profile translated to English.
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About Yourix

Brand Strategy • Visual Identity • Digital Visibility

Communications Manager and Creative Strategist with 5 years of experience in communication & marketing, I support companies in building a strong, coherent, and effective brand image.

My approach is not limited to design: I connect strategy, branding, and performance to transform your communication into a real growth lever.

⸻

🎯 What I can bring you

🔹 Communication & Marketing Strategy
• Brand Positioning
• Definition of editorial & digital strategy
• Marketing action plan focused on visibility & acquisition
• Employer branding development

🔹 Visual Identity & Branding
• Logo creation
• Complete graphic charter
• Coherent & differentiating visual universe
• Overhaul of existing identity

🔹 Creation of Materials & Content
• Print & digital materials
• Social media content (Instagram, LinkedIn, TikTok)
• Lead generation strategy
• Website redesign or creation

⸻

💡 Why work with me?

✅ Strategic Vision + Operational Execution
I design the strategy and produce the materials.

✅ Dual Marketing & Design Expertise
Aesthetic branding, but above all designed to convert.

✅ Structured Project Management
Rigor, respect for deadlines, and clear KPI monitoring.

✅ Performance-Oriented Mindset
Former judo competitor (5th nationally), I work with discipline, perseverance, and a results-oriented approach.

⸻

📁 Portfolio

👉
Consulting and Audits
Telecommunications
Pharmaceuticals
Digital Business Models
Automotive supplier

  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Proxiserve
    Traffic Manager
    ENERGY AND UTILITIES
    January 2026 - Today (7 months)
    Support to the Acquisition Manager in piloting Paid Media and SEO levers
    • Optimization of user experience and promotion of offers in collaboration with the eMerchandising Manager
    • Creation, analysis, and monitoring of performance reports (KPI, ROI, traffic, conversions)
    • Participation in agency briefs and operational monitoring of campaigns (Meta, Google Ads, Tag Manager).
    Traffic Acquisition Project Management Social Media Meta Ads TikTok Ads
  • Canal+ (lebouquet africain)
    Sales Promoter
    TELECOMMUNICATIONS
    September 2024 - September 2024 (1 month)
    Paris, France
    Street marketing campaign: Le bouquet Africain (Canal +)
    -Creation of commercial proposals
    -Event management
    -Host
    -Presenter (offers)
    -New customer acquisition.
    Graphic Design Project Management Marketing
  • EDF SA
    HR Communications Officer
    ENERGY AND UTILITIES
    September 2023 - Today (2 years and 10 months)
    Paris, France
    HR Communications Officer within the Nuclear and Thermal Power Division (DPNT) of EDF. Varied responsibilities including managing "Learning Expedition" events, building partnerships with institutions, creating newsletters, writing articles, content creation, and developing an employer branding strategy. Project management related to scholarship awards.
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Education

  • MASTER Communication with a specialization in Marketing Data Analysis
    PPA
  • Bachelor's degree in Communication Project Management and Global Project Management
    PARIS-DESCARTES
    2022
    Mension : assez bien -Communication professionnelle écrite et orale -Communication et médias internationaux en anglais Connaitre et comprendre la société et les organisations : -Sociologie de la communication et des médias -Plan de communication -Sémiologie et linguistique appliquées -Droit de marque Management d'entreprise et marketing : -Marketing général -Marketing - comportement du consommateur -Stratégie et management d'entreprise et de marque -Relation commerciale Stratégie de communication et planification stratégique : -Stratégie et moyens de communication -Relations presse - Médiaplanning Gestion et management de projet : -Conduite de projets -Gestion des ressources et des budgets Outils et production : -PAO -Projet éditorial -Projet évènementiel -Projet numérique Mise en situation professionnelle : Annonceur Railcoop
Check out Yourix's education

Certifications

Skill set

Communication Strategy
Project Management
Community Management
Graphic Design
Digital Communication
Branding
Event Management
Communication
Employer Branding
Writing
Consulting
Marketing

Categories