Freelancer profile translated to English.

Description

Growth & Marketing consultant with +10 years of experience in performance marketing, I help B2B/B2C companies structure and scale their acquisition with a data-driven approach.

I work on growth marketing challenges (acquisition, CRO, automation, branding) to sustainably accelerate their growth and maximize their profitability.

My key expertise:

• Management and structuring of growth & acquisition teams

• Management of paid & organic strategies (Google, Meta, TikTok, LinkedIn, SEO)

• CRO & lead scoring in synergy with product & sales teams

• Automation & advanced tracking (CRM, nurturing, first-party data, CAPI)

• Profitability & scalability of acquisition channels (ROI, LTV, CAC)

• Go-to-market & expansion strategies (France, Europe)

• Branding (online x offline) -> Synergy between branding and performance to maximize the impact of awareness campaigns.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Shine
Head of Acquisition
BANKING AND INSURANCE
November 2021 - February 2025 (3 years and 3 months)
Shine – 100% online business account dedicated to small businesses and freelancers (+120,000 clients).

◦ Multi-channel Web & App Campaign Management:Social Ads, SEA, Display, Programmatic, Affiliate
◦ Activation & CRM:Audience tracking, A/B testing to develop activation
◦ Onboarding Optimization:UX recommendations in conjunction with product/tech teams
◦ PLG (Product-Led Growth) Strategies:Direct influence on product activation and retention
◦ Budgets & Growth:Strategic budget allocation and identification of new levers
◦ Acquisition Team & Agency Management:Internal management and coordination of external partners
◦ Brand Marketing:Digital visibility campaigns (BLS/XCR), Brand Equity
◦ Creative Hub & Asset Production:Creation of UGC, videos, HTML5, static visuals, motion design
◦ Tactical Campaigns & Partnerships:Synergies with partners for acquisition
◦ Paid Go-To-Market:Launching offers and features with multi-lever paid strategy
◦ Content & Lead Gen:Lead magnets, simulators, SEO articles for qualified acquisition
◦ Tracking:Integration via API, Server-side, GA4/Segment configuration
◦ CRO/UX:Experiments to maximize conversions (CRO)
◦ Performance Reporting & Analysis: Consolidation of results and KPI management

Tools:
→ Analysis & Tracking: GA4, Mixpanel, Metabase, Segment
→ Automation & CRM: Zapier, HubSpot
→ Performance Analysis: Hotjar, SimilarWeb, SemRush
→ Creation & Design: Miro, Motion.app, Funnel.io, Figma
SEA Lead Generation Strategic Partnerships SMA Growth Strategy
SaintLouis Consulting®
Consultant Growth & Marketing
March 2021 - Today (5 years and 3 months)
Paris, France
SaintLouis Consulting® - I help B2B/B2C companies structure their marketing and scale their acquisition for sustainable growth.

Acquisition & Paid Growth:Management of paid campaigns (Google, Meta, TikTok…)
CRO & Funnel Optimization:Maximizing conversion rates and optimizing user experience
Product & Offer Go-to-Market & Expansion:Marketing new offers or developing a new market in acquisition/growth (France, Europe)
Tracking & Data Analytics:Advanced KPI monitoring, reporting (GA4, Looker Studio, server-side tagging, CAPI)
Automation & Scalability:Implementation of tools and processes to streamline acquisition, activation, and retention (growth loops)
CRM & Sales Alignment:Synergy between acquisition, conversion, and loyalty for efficient growth
Product-Led Growth & Lead Scoring:Defining product-focused growth strategies and improving lead scoring
Landing Page Development & Marketing Workflows (CRO):Creating high-performing journeys to maximize conversions
Advertising Asset Development and Optimization:Design and A/B testing of static visuals, videos, and UGC
MedecinDirect
Head of Growth
June 2020 - March 2021 (9 months)
MédecinDirect – Telemedicine platform, accessible 24/7, acquired in 2019 by Teladoc Health, a global leader in telemedicine present in 130+ countries.

◦ Performance Marketing:Creation and deployment of Google Ads, Meta, LinkedIn campaigns
◦ SEO Strategy:Optimization of website and blog natural referencing to generate qualified traffic
◦ Data Analysis:Monitoring growth KPIs, analytical dashboards (GA, Mixpanel)
◦ Go-To-Market:Alignment of Sales, Product & Marketing teams on launches
◦ Lead Gen & CRM:CRM management, database enrichment, Algolia integration for partners
◦ Project Management:Payment integration and appointment scheduling → B2C marketing automation
◦ B2B Outbound Strategies:Creation and deployment of targeted actions for mutual insurance companies and businesses
◦ Landing Pages & CRO:Design and optimization of acquisition pages to maximize leads