Description

I'm not the kind of designer who just makes things pretty. I'm a planner who makes decks that land.

For 15 years I planned new business and digital products at some of Korea's biggest companies — telecom (SK Telecom), retail (Lotte), and gaming (Netmarble) — and built artist websites for HYBE, the label behind BTS and NewJeans. I've designed products and user flows, not just slides, so I build a deck the way you'd build a product: structure first.

Along the way I learned one thing: what stalls a deck is rarely the design — it's the story, and the order you tell it in. So that's what I do. I connect the parts that usually sit apart — strategy, story, and design — and turn something complex into something people actually get. Pretty slides are easy; slides that land are the real work.

I help startups and teams with pitch decks, IR decks, company profiles, and proposals — clear, editable, and built to win, not just to look good.

Based in Seoul, working remotely with clients anywhere. And you don't need a project to reach out — if you want to talk through an idea, or you're just curious about the Korean market (I've spent 15 years in it), I'm always happy to chat.

Industry field of expertise

Languages

English
Conversational
Korean
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Peppinch
Freelancer / Solo Maker
July 2024 - Today (2 years)
Seoul, South Korea
Biz-dev background turned solo maker. Run a one-person studio building small, useful tools "one pinch at a time." Currently shipping: JobSort — quieter job listings (jobsort.peppinch.com) IdalTrip — seasonal festival travel (idaltrip.vercel.app) EatScan — food label scanner for allergies (eatscan.site) Publace — matching idle urban spaces (publace.site)
infographic Storytelling Corporate strategy AI Automation Business analysis
Korea Blockchain Enterprise Promotion Association
Web Planning & Development
March 2024 - April 2024 (1 month)
Seoul, South Korea
Planned, designed, and built the marketing site for the New Deal Jobs initiative (Webflow); set up data collection and email/SMS automation (Zapier, Solapi).
No code automation UI Web Design Wordpress SEO Wordpress
Black8
Web Planning & Development
July 2023 - October 2023 (3 months)
Seoul, South Korea
Authored business pitch documents; built the corporate website (WordPress); planned, built, and automated client marketing landing pages (Webflow, Zapier).
Wordpress UI Web Design automation Figma Webflow