Youness Moubarik

- Targeting clients/prospects for direct mail campaigns (prospecting, regulatory, marketing, satisfaction surveys, etc.).

- Populating databases for campaigns and visualization.

- Feedback on direct mail campaigns (mail distribution rate & offer subscription rate).

- Ensuring business confidence in data quality while performing relevant and qualitative extractions.

- Implementing automated algorithms dedicated to business needs.

Assisting clients in their ecological transition imposed by legislation. Collection and exploratory analysis of data sources. Experimenting, evaluating, and deploying a Machine Learning model for a multi-energy bus management system. Exploratory analyses and segmentation of bus lines to understand their specificities in terms of distance traveled, CO2 emissions, type of location served (School, Park, etc.), number of passengers, etc. Implementation of a Dashboard to monitor pollution rates per line and help transport managers optimize their fleet to reduce CO2 emissions.

- Analysis and cleaning of various databases

- Fields of application of AI and its impact on financial services and logistics

- Transformation of business needs (in financial services / logistics) into Machine Learning problems

- Development of predictive algorithms for customer behavior in both sectors

- Scoring using decision trees and binary logistic regression.