Freelancer profile translated to English.

Description

A great digital presence is not enough if it doesn't generate leads, sales, or qualified prospects.

Digital marketing, branding, and conversion consultant, I help brands, entrepreneurs, and SMEs transform their digital presence into a growth lever through marketing, branding, UX/UI, and landing page optimization.

My role: identify what's blocking, clarify your message, improve user experience, and make your offer clearer, more credible, and easier to sell.

I can assist you with:

- Marketing & Conversion Audits

- Branding, Positioning & Storytelling

- Landing Page & Sales Page Optimization

- UX/UI Recommendations to Improve User Experience

- E-commerce Customer Journey Optimization

- Structuring a Simple and Actionable Acquisition Strategy

You'll leave with a clear vision, precise priorities, and directly applicable actions to generate more leads, sales, or qualified prospects.

Based between Paris and Bordeaux, I support clients across France remotely.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

HP France
B2B E-commerce & Conversion Optimization
TECH
November 2022 - November 2023 (1 year)
Meudon, France
At HP France, I worked on B2B e-commerce development, digital merchandising, customer loyalty, SEO audits, competitive benchmarking, and sales coordination.

I contributed to showcasing offers, optimizing customer journeys, performance monitoring, SEO analysis, and coordinating marketing and sales actions in a demanding international environment.

This experience allowed me to strengthen my skills in digital strategy, B2B e-commerce, merchandising, business analysis, SEO, benchmarking, loyalty, sales communication, and conversion optimization.

Main missions:
Coordination of B2B e-commerce actions
Digital merchandising and offer promotion
SEO audit and optimization recommendations
Competitive benchmarking and market watch
Monitoring of sales and digital performance
Optimization of customer journeys and purchasing experience
Participation in customer loyalty initiatives
Creation and adaptation of marketing and sales materials
Coordination between sales, marketing, and operational teams
This experience provided me with a concrete understanding of the challenges of growth, conversion, visibility, loyalty, and digital performance within a large international group.
E-commerce Merchandising Customer Loyalty B2B Communication Benchmarking and Competitive Analysis
212Hertz
Digital Marketing, Branding & Artistic Development
CULTURE
July 2025 - April 2026 (9 months)
Bordeaux, France
At +212Hertz, an agency for the promotion and development of independent musicians, I participated in the marketing, digital, and artistic development of the project.

My role: enhance the visibility of the agency and the artists represented by working on positioning, branding, content, website, SEO, and communication strategy.

The objective: help artists clarify their image, structure their digital presence, and increase their visibility through an approach that is coherent across digital marketing, branding, content, and artistic development.

My main missions:
Participation in defining positioning, brand identity, and editorial line
Development and optimization of the website using WordPress / Divi
SEO optimization of pages and content to improve organic visibility
Creation of educational content on visibility, algorithms, and the music industry
Artistic support for FELL’G, RAZEEN: branding, release strategy, communication, and artistic direction
Booking for SIDOROF: pitching, festival prospecting, and professional network development
Community management and management of the official Instagram account
Collaboration with emerging artists from the urban and alternative scene
This experience demonstrates my ability to develop a coherent, credible, and visibility-oriented digital presence, combining branding, digital marketing, SEO, content, and conversion strategy.
Branding & Identity Branding Artistic Direction Digital Communication Front-End Development
Life So Dope
Branding, E-commerce & Premium Brand Launch
LUXURY GOODS
April 2024 - March 2025 (11 months)
Paris 16 Passy, France
Creation and management of a premium lifestyle/streetwear brand built around strong cultural storytelling, distinctive artistic direction, and an e-commerce strategy focused on conversion.

I worked on the complete construction of the brand universe: positioning, visual identity, communication tone, storytelling, collection artistic direction, and overall coherence of the customer experience.

My main missions:
Definition of positioning, brand identity, and visual territory
Creation of a premium universe around collections and signature pieces
E-commerce management: website architecture, collection pages, product pages, and conversion-oriented UX
Writing of product content, storytelling, and brand messages
Design of the launch strategy: pre-orders, teasers, drops, and communication calendar
Coordination of social media content, creative collaborations, and customer feedback
Management of activations: launches, pop-ups, collaborations, budget, and timeline
This experience allowed me to develop a comprehensive vision combining branding, product, e-commerce, storytelling, and conversion, with a clear objective: to create a desirable, coherent brand capable of turning its universe into sales.
Branding E-commerce Artistic Direction Web Marketing Strategy Storytelling

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Master's in Communication Business Management
Groupe ESP-ESD - Paris
2024
Formation spécialisée en stratégie digitale, communication, acquisition, UX/UI, e-commerce et pilotage de projets. Compétences développées : • Stratégie de communication et marketing digital • Acquisition digitale : SEO, SEA et Social Ads • UX/UI design et optimisation des parcours utilisateurs • E-commerce et tunnel de conversion • Data analyse, KPI et mesure de performance • Gestion de projets digitaux et coordination d’équipes
Master's in Expert Digital Strategies
Groupe ESP-ESD — Paris
2023
Formation orientée stratégie digitale, acquisition, UX/UI, e-commerce, data analyse et pilotage de projets digitaux. Compétences développées : • Stratégie marketing digital et leviers d’acquisition • Paid media : SEA, Social Ads et campagnes d’acquisition • UX/UI design, stratégie UX et optimisation des parcours utilisateurs • E-commerce, tunnel de conversion et certification PrestaShop • SEO, audit digital et veille concurrentielle • Data analyse, tracking, KPI et mesure de performance • Gestion de projets digitaux, sprint sessions et conception de dispositifs web