Freelancer profile translated to English.

Description

A great digital presence is not enough if it doesn't generate leads, sales, or qualified prospects.

Digital marketing, branding, and conversion consultant, I help brands, entrepreneurs, and SMEs transform their digital presence into a growth lever through marketing, branding, UX/UI, and landing page optimization.

My role: identify what's blocking, clarify your message, improve user experience, and make your offer clearer, more credible, and easier to sell.

I can assist you with:

- Marketing & Conversion Audits

- Branding, Positioning & Storytelling

- Landing Page and Sales Page Optimization

- UX/UI Recommendations to Improve User Experience

- E-commerce Customer Journey Optimization

- Structuring a Simple and Actionable Acquisition Strategy

You will leave with a clear vision, precise priorities, and directly applicable actions to generate more leads, sales, or qualified prospects.

Based between Paris and Bordeaux, I support clients across France remotely.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

The Swell Communications
Digital Marketing, SEO, UX/UI & Communication Consultant
June 2026 - Today (2 months)
France
• - Audit of the existing digital ecosystem: website, positioning, content, organic visibility, social media, user journey, and improvement opportunities.
• - Website optimization: page structure, information hierarchy, message clarity, UX/UI, navigation, visual consistency, and conversion path.
• - UX/UI analysis of key pages to identify friction points, improve readability, strengthen credibility, and facilitate contact.
• - SEO recommendations: on-page optimization, content structure, keywords, tags, internal linking, page hierarchy, and organic presence improvement.
• - Structuring digital communication: key messages, editorial angles, brand consistency, storytelling, content tailored to business objectives and different channels.
• - Social media support: editorial line, content ideas, publication calendar, message optimization, and consistency between website, brand, and social presence.
• - Prioritization of high-impact marketing actions: visibility, acquisition, conversion, brand credibility, and user experience improvement.
• - Reporting, strategic recommendations, and support to help the team make the right marketing decisions.
Digital Communication Social Media UI/UX Design Branding SEO
+212Hertz
Founder & Digital, Branding, UX/UI, E-commerce Consultant
January 2024 - Today (2 years and 7 months)
Bordeaux, France
Launch strategy and user experience. See the website: vision consultant + creative project facilitator allows understanding the real stakes behind a website or digital strategy: clarity, trust, desirability, conversion, brand image, and growth. Based between Bordeaux and Paris, I support clients in France and remotely.
• - Audit of websites, landing pages, and e-commerce journeys: identification of UX blockers, weak messages, conversion issues, and brand inconsistencies.
• - Strategic recommendations: business priorities, action plan, page architecture, offer improvement, storytelling, and user journey.
• - UX/UI & design direction: page structuring, visual hierarchy, mobile experience, wireframes, art direction, and interface optimization.
• - E-commerce & conversion: optimization of product pages, collections, checkout funnel, CTAs, reassurance, pricing, editorial content, and customer experience.
• - Branding & storytelling: positioning, brand identity, tone of voice, visual universe, editorial consistency, and building a premium image.
• - Digital project management: coordination, briefs, deliverable tracking, reporting, performance analysis, and ROI-oriented recommendations.
• - Support for independent artists: development strategy, image, project launch, content, visibility, and career structuring.
HP France
B2B E-commerce & Performance Marketing Specialist
November 2022 - October 2023 (11 months)
Meudon, France
As part of my work-study program at HP France, I held a cross-functional role at the intersection of B2B e-commerce, digital acquisition, merchandising, and performance analysis.
• - Management and monitoring of digital acquisition campaigns for B2B reseller segments: Google Ads, SEA, newsletters, commercial operations, and product activations.
• - Analysis of e-commerce performance via Google Analytics, Excel, and dashboards: traffic, conversion rates, revenue, average order value, and page performance.
• - Optimization of the B2B purchasing journey: improving product visibility, structuring offers, UX recommendations, and optimizing high-potential pages.
• - Contribution to lead generation and improvement of the online sales funnel through conversion-oriented actions.
• - E-merchandising: product highlighting, commercial animation, category optimization, and product content coordination.
• - Regular reporting to marketing and sales teams to track KPIs and guide decisions.
• - Observed results from actions taken: improved conversion rate, increased average order value, growth in organic traffic, and contribution to B2B revenue growth.

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Master's in Communication Business Management
Groupe ESP-ESD - Paris
2024
Formation spécialisée en stratégie digitale, communication, acquisition, UX/UI, e-commerce et pilotage de projets. Compétences développées : • Stratégie de communication et marketing digital • Acquisition digitale : SEO, SEA et Social Ads • UX/UI design et optimisation des parcours utilisateurs • E-commerce et tunnel de conversion • Data analyse, KPI et mesure de performance • Gestion de projets digitaux et coordination d’équipes
Master of Expert in Digital Strategies
Groupe ESP-ESD — Paris
2023
Formation orientée stratégie digitale, acquisition, UX/UI, e-commerce, data analyse et pilotage de projets digitaux. Compétences développées : • Stratégie marketing digital et leviers d’acquisition • Paid media : SEA, Social Ads et campagnes d’acquisition • UX/UI design, stratégie UX et optimisation des parcours utilisateurs • E-commerce, tunnel de conversion et certification PrestaShop • SEO, audit digital et veille concurrentielle • Data analyse, tracking, KPI et mesure de performance • Gestion de projets digitaux, sprint sessions et conception de dispositifs web