Youness El Machkouri

UX/UI Designer focused on real-world usage and impact. I design clear, accessible, and useful interfaces based on concrete problems, often rooted in the field and human needs. My background has led me to work on projects with a strong social and food dimension, notably with the Red Cross and Alim’Mater ('1000 days to crunch' project), where the challenge was to translate human, cultural, and operational needs into understandable and truly usable experiences.

My approach is based on a deep understanding of user needs, journey analysis, problem prioritization, and the design of simple, testable solutions focused on the real experience. I pay particular attention to the readability, accessibility (especially for non-expert audiences), and concrete usefulness of interfaces.

I am involved from the UX reflection phase (research, user journeys, wireframes) to UI mockups on Figma, working iteratively and collaboratively. I currently assist startups, associations, and project leaders who wish to design or improve a digital product with a true user-centric logic, far from decorative design and close to real-world usage.