About Younes
French
Native or bilingual
English
Conversational
Arabic
Native or bilingual
Experience
- Sencia ConsultingFounder & Project ManagerNovember 2025 - Today (8 months)Paris, France
- Managed a communication, digital, content, and event agency: brand strategy and end-to-end client support.
- Paid acquisition for clients (including Sorel Energies): +500 leads/month on Meta Ads (€16.12 CPR), 167 Google Ads conversions at €5.03.
- Website audit & redesign, technical and editorial SEO, SEA & Ads campaigns, and complete audiovisual production (photo, video, drone, editing).
- Sorel EnergiesMarketing and Communication Project ManagerAugust 2024 - Today (1 year and 11 months)Île-de-France, France
- Website redesign (new artistic direction): organic traffic from 300 to +20,000 visitors, SEO score boosted to 100% and Core Web Vitals optimized.
- Multichannel acquisition (SEO, SEA, Meta & Google Ads): record of +300 leads/week and +130 sales in a single week.
- Influencer & YouTuber referral system (paid per customer acquisition) — e.g., Tesla Astuce channel: €17,000 turnover in 1 year.
- Managed all media: on-site reporting across France with technicians, client interviews, informative content, and mailing.
- Co-organized partner events with Tesla
- Developed and implemented 360° marketing strategies aligned with company objectives.
- Organization, Automation & Analysis: Automated marketing actions to improve efficiency and reduce repetitive tasks.
- Data and KPI analysis to optimize campaign performance and adjust strategy.
- Managed editorial calendar and deadlines to ensure consistency of marketing actions.
- POP FranceMarketing & Events OfficerJanuary 2024 - July 2024 (6 months)Strasbourg, France
- Managed the Pop Olympiades seminar (1 week): 156 participants, 20 service providers (venue, caterer, food trucks, DJ, entertainment), team games, and round tables.
- Negotiated with suppliers and coordinated with accounting & treasury teams for quote validation — budget met (€31k out of €35k).
- Marketing: blog posts, email campaigns, and product sheet verification.
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Education
- MBA - Digital Communication - Event Management & Stadium ManagementISG Sport Business Management2025Formation spécialisée en Sport Business Management, axée sur le marketing, la communication et l’événementiel sportif Approfondissement des stratégies de marque, de l’influence et de la communication dans l’industrie du sport Maîtrise des outils liés aux nouvelles technologies : IA, NFT, modélisation 3D et organisation d’événements virtuels Développement de compétences en hospitalité, fan experience et gestion de stades Sensibilisation aux enjeux de durabilité, de sécurité événementielle et de scénographie Connaissance du cadre juridique et institutionnel lié au sport en France et à l’international Application d’outils d’analyse de performance : KPI, ROI, stratégies d'influence et plan de communication
- Master's degree, Marketing and International BusinessENCG KENITRA2023
Certifications
- Remote Pilot Functions in Subcategories A1 and A3Alpha Tango Aviation2026
- Attract and Engage Customers with Digital MarketingGoogle2026