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Younes NajjajYN

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Freelancer profile translated to English.
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About Younes

Graduated with an MBA from ISG Paris (2025), I combine digital marketing expertise with practical skills in visual production via drone.

On the marketing side, I focus on natural referencing (SEO), advertising campaign management (Google Ads, Meta Ads), community management, and event project management. I notably worked with Sorel Energies, a company in the electric vehicle charging infrastructure (IRVE) sector, on commercial strategy and digital visibility issues.

On the visual production side, I am a drone pilot and event photographer through Sencia, my micro-enterprise based in Essonne. I capture and enhance your events with both a technical and creative eye.

This dual expertise allows me to support you from start to finish: from visibility strategy to the content that fuels it. Curious, rigorous, and committed, I enjoy understanding my clients' challenges to propose concrete and measurable solutions.
  • French

    Native or bilingual

  • English

    Conversational

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Sencia Consulting
    Founder & Project Manager
    November 2025 - Today (8 months)
    Paris, France
    • Managed a communication, digital, content, and event agency: brand strategy and end-to-end client support.
    • Paid acquisition for clients (including Sorel Energies): +500 leads/month on Meta Ads (€16.12 CPR), 167 Google Ads conversions at €5.03.
    • Website audit & redesign, technical and editorial SEO, SEA & Ads campaigns, and complete audiovisual production (photo, video, drone, editing).
    Google Ads & Meta Ads (Digital Advertising) Drone Piloting (Remote Pilot) SEO / Natural Referencing Photography Video Editing
  • Sorel Energies
    Marketing and Communication Project Manager
    August 2024 - Today (1 year and 11 months)
    Île-de-France, France
    • Website redesign (new artistic direction): organic traffic from 300 to +20,000 visitors, SEO score boosted to 100% and Core Web Vitals optimized.
    • Multichannel acquisition (SEO, SEA, Meta & Google Ads): record of +300 leads/week and +130 sales in a single week.
    • Influencer & YouTuber referral system (paid per customer acquisition) — e.g., Tesla Astuce channel: €17,000 turnover in 1 year.
    • Managed all media: on-site reporting across France with technicians, client interviews, informative content, and mailing.
    • Co-organized partner events with Tesla
    • Developed and implemented 360° marketing strategies aligned with company objectives.
    • Organization, Automation & Analysis: Automated marketing actions to improve efficiency and reduce repetitive tasks.
    • Data and KPI analysis to optimize campaign performance and adjust strategy.
    • Managed editorial calendar and deadlines to ensure consistency of marketing actions.
    SEO / Natural Referencing Google Ads & Meta Ads (Digital Advertising) Project Management Event Organization Influencer Marketing
  • POP France
    Marketing & Events Officer
    January 2024 - July 2024 (6 months)
    Strasbourg, France
    • Managed the Pop Olympiades seminar (1 week): 156 participants, 20 service providers (venue, caterer, food trucks, DJ, entertainment), team games, and round tables.
    • Negotiated with suppliers and coordinated with accounting & treasury teams for quote validation — budget met (€31k out of €35k).
    • Marketing: blog posts, email campaigns, and product sheet verification.
    Photography & Videography Event Organization Project Management Influencer Marketing Video Editing

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Education

  • MBA - Digital Communication - Event Management & Stadium Management
    ISG Sport Business Management
    2025
    Formation spécialisée en Sport Business Management, axée sur le marketing, la communication et l’événementiel sportif Approfondissement des stratégies de marque, de l’influence et de la communication dans l’industrie du sport Maîtrise des outils liés aux nouvelles technologies : IA, NFT, modélisation 3D et organisation d’événements virtuels Développement de compétences en hospitalité, fan experience et gestion de stades Sensibilisation aux enjeux de durabilité, de sécurité événementielle et de scénographie Connaissance du cadre juridique et institutionnel lié au sport en France et à l’international Application d’outils d’analyse de performance : KPI, ROI, stratégies d'influence et plan de communication
  • Master's degree, Marketing and International Business
    ENCG KENITRA
    2023

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