Younes Maarous

With over five years of experience in various environments, I support companies in structuring and executing their digital projects.

My career has taken me through mass retail at Fnac, healthcare at Cerballiance, optics at Atol, e-commerce at Thés de la Pagode, and creative production at an international agency, Prodigious, a subsidiary of Publicis. This sector diversity has forged my ability to adapt quickly and my concrete understanding of the specific challenges of each organization.

My expertise covers a broad spectrum of digital marketing and web project management. I manage projects from end-to-end, from strategic scoping to operational monitoring, coordinating internal teams, agencies, and service providers.

I work on multichannel web marketing, whether it's acquisition campaigns, commercial animation, local SEO, or social media management. I structure and optimize CRM and email marketing systems, implementing automation scenarios, relevant segmentation, and rigorous reporting.

I am also proficient in data analysis tools like Google Analytics 4 and building performance-oriented dashboards.

My method is based on three principles: clarity of priorities, rigor in follow-up, and data-driven decision-making. I identify high-impact levers and ensure that every action directly contributes to the set business objectives.