Freelancer profile translated to English.
Back to original languageAbout Younes
🎯 Marketing & customer experience consultant | 10+ years in the banking sector
Marketing engineer with over 10 years of experience in the banking sector, I assist companies in designing smooth customer journeys, implementing customer experience improvement plans, and optimizing the multi-channel marketing strategy, as well as managing banking products (day-to-day banking, payment cards, transfers, and bancassurance).
I offer comprehensive support to entrepreneurs and professionals who want to gain clarity, organization, and impact.
Specializing in writing, marketing, project management, and coaching, I help you structure your ideas, optimize your actions, and better manage your professional life.
Whether it's to create impactful content, manage your projects, or develop your personal and professional skills, I am your ally to move forward serenely and effectively.
Arabic
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Casablanca (up to 50km), Rabat (up to 50km)
Experience
- ABBHead of Business Expertise Division - MarketingJune 2020 - Today (6 years)• Management of the Individual, Youth, MRE (Moroccans Residing Abroad) and PRO/SME markets• Participation in the development of the Strategic Plan (Daily Banking, Payment Cards, Credit, Bancassurance, Multichannel and Transfer);• Launch of new markets/products (Package, Bank Cards, Mobile Application…)• Market research, competitive intelligence and product offer development;• Monitoring of actions carried out with the various stakeholders and analysis of results (SAS, VAP...);• Project management and monitoring (New product launches, Digital projects, Partnerships; …)
- BANK AL YOUSRMarketing Product ManagerMay 2018 - May 2020 (2 years)• Launch of new products (Payment cards, Mobile Application, Website, Financing offers…)• Market research, competitive intelligence and product offer development.• Management of the action plan (Digital Communication, Communication on new product launches…)• Monitoring of actions carried out and analysis of results.• Planning, Management and monitoring of Projects (New product launches, Digital projects: Website redesign; Improvement of the E-Banking and M-Banking platform; Digital Campaigns…)
- KINDYINFOMarketing ManagerMay 2014 - January 2018 (3 years and 8 months)Morocco• Support management in the implementation of the Marketing strategy,• Planning, Management and monitoring of Projects• Team management, planning and coordination between the various project stakeholders• Monitoring and Analysis of Turnover and the various indicators of web marketing campaigns and websites• Study of Internet user behavior and traffic segmentation.• Benchmarking study and development of Digital Marketing Plans.
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Education
- State Engineer in Industrial EngineeringESITH2011Ingénieur d'Etat En Génie Industriel
- Preparatory Classes for Grandes Ecoles d'Ingénieurs - MPA CPGE Ibn2008Classes Préparatoires Aux Grandes Ecoles d'Ingénieurs - MP