Freelancer profile translated to English.
Back to original languageAbout Youjia
Services: Art Direction, Graphic Design, Concept Development, Illustration, Typography, Visual Identity Design, Digital & Web Design, Brand Consultancy
Since 2016, I have been craftingdesign solutionsthatdrive brand growth**, combining **intentional designwith **compelling storytelling**. My core expertise lies in translating abstract ideas into **strategic visual systems**: work that connects deeply with target audiences and builds a strong, memorable **brand identity**.
Feel free to share your specifications to get a precise quote tailored to your needs✨
English
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 50km)
Experience
- EddaCreative DirectorAugust 2021 - December 2024 (3 years and 4 months)Paris, France• Led and managed the full spectrum of Edda’s visual output, including graphic design, illustration, documentary and product videos, and photography.• Oversaw creative direction and ensured consistent brand identity across all visual materials.• Strategically aligned creative projects to strengthen Edda’s presence across online and offline platforms.• Collaborated cross-functionally to deliver cohesive and impactful visual communication.
- FreelanceCreative DirectorJanuary 2024 - Today (2 years and 7 months)Paris, FranceI work with luxury, sportswear, and artisanal brands, offering art direction, creative production, brand strategy, positioning, and consulting
- London College of FashionIllustratorMarch 2020 - October 2020 (7 months)Londres, United KingdomProject 1: Illustrations for London College of Fashion Business CoursesCreated a series of bespoke illustrations to visually represent and enhance the presentation of Business courses at the London College of Fashion. These illustrations were used to contribute to a more engaging and informative learning experience.Project 2: Multi-Purpose Illustrations for Brand Collateral and MarketingDeveloped a versatile set of illustrations used for various purposes, including collateral such as leaflet images and postcards, banners, profile images on the website and social media channels, and images for event series promotion.
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Education
- Illustration (Master's degree)University of the Arts London2020Develop sustainable creative models that respond and contribute to the expanding field of contemporary illustration. Screen Printing, Monoprinting, Woodcut.
- 3D AnimationShanghai Institute of Visual Art2019Gained a strong foundation in visual storytelling through coursework in storyboarding, cinematography, photography, graphic design, and 3D animation.
Certifications
- Google UX DesignGoogle2024